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In today’s busy digital marketplace, prospective residents and families expect to be able to research your senior living community online and get the information they’re looking for at any time of the day, but does that mean you’re suddenly able to hire more staff for round-the-clock support? Of course not. Full-time customer service requires savvy tools. That’s where marketing automation comes in. It streamlines repetitive tasks, tracks prospect behavior and delivers targeted content to get customers into your pipeline.
You can learn more about marketing automation for senior living with Yardi’s new eBook, which uncovers 9 marketing automation strategies to implement right now in your community. But first, let’s look at some of the high-level benefits of marketing automation technology:
It Saves Time
With many organizations running lean and mean, employees often wear many hats. Why not leverage tools that expedite administrative tasks? Eliminating duties like redundant data entry and emailing appointment reminders not only reduces the risk of error, it also boosts staff satisfaction and output. In fact, teams using marketing automation report a 14.5% increase in sales productivity.
It Saves Money
Automating marketing processes not only saves times, it saves money too. With the right tools, what once took hours now takes minutes-and since time is money, that time savings quickly adds up. Beyond carving out more time for your team, marketing automation also saves money by making your marketing dollars work harder, thanks to advanced analytics that provide visibility into which marketing channels are most effective for your community, improving overall ROI.
It Improves Service
By now, you know that marketing automation reduces workload for sales staff and helps scale and streamline processes, but did you know it also creates a better experience for prospects, too? With systems in place that trigger communication base on user behavior, you can tailor campaigns so they’re highly timely and relevant and even personalize your message using stored lead information. Some platforms, like Yardi Senior CRM, also track information specific to senior living which allows sales staff to integrate clinical assessments and care recommendations into cost proposals and contracts.
To learn more about marketing automation and the benefits it can provide for your senior living community, download Yardi’s free eBook or visit our website to learn more about Yardi Senior CRM.
