RentCafe Marketing: Strategic solutions for multifamily brands

By Natalie Mahn on July 31, 2025 in Marketing

RentCafe Marketing logos: REACH by RentCafe, RentCafe.com and LCP Media

If you’re wondering what multifamily marketing options we offer, this is the article for you! We’re excited to introduce RentCafe Marketing, a group of aligned solutions that will help you reach and win renters.

Keep reading to explore the three brands within RentCafe Marketing: REACH by RentCafe, RentCafe.com and LCP Media.

And stay tuned for a quick overview of RentCafe for every moment (our larger RentCafe family that includes leasing and resident solutions).

REACH by RentCafe: Full-service marketing agency

First up is REACH by RentCafe, our award-winning multifamily marketing agency. Our team of experts — including website designers, search specialists and more — provides a full range of services to help you strengthen your brand and attract renters.

We specialize in:

Website design
Search engine optimization
Pay-per-click advertising
Reputation management
Social media services

Why choose REACH? If you want to strengthen your marketing and stand out to renters, working with an agency is a great option. We have the experience and expertise to create a winning strategy for your brand and budget.

Learn more about REACH by RentCafe.

Marketing IQ: Smarter marketing analytics

In addition to services, REACH offers a powerful analytics platform: Marketing IQ. You can view website performance, marketing spend, leases by source and more at a glance. It’s all about maximizing ROI with complete transparency into your marketing.

Marketers can also level up to Marketing IQ Genius, which offers features like customizable KPI alerts, AI content creation and PPC budget recommendations.

Why choose Marketing IQ? You take the guesswork out of marketing analytics and see what’s driving the most revenue at the lowest cost, all on a single platform.

Check out Marketing IQ and the Genius layer.

RentCafe.com: Fast-growing, flexible ILS

Ready to help renters find their happy place? Meet RentCafe.com, the industry’s only internet listing service (ILS) with flexible advertising today. It’s the perfect place to spotlight your communities, maximize exposure and get more leads that turn into leases.

When you list on RentCafe.com, you pay one flat monthly rate, then your placement automatically adjusts based on your availability. Get a snapshot of the three tiers below.

Premier Plus: Properties with 7% or higher availability get placed in this tier, offering premium placement and maximum visibility.

Premier: Properties with 4% to 6.9% availability move to this tier, providing strong visibility within the market.

Prime: Properties with availability below 4% fall into this tier, ensuring effective exposure with access to strong conversion features.

Why choose RentCafe.com? It’s low-cost, functional advertising that gives your brand the exposure it deserves year-round (and helps you meet occupancy goals).

See more of RentCafe.com.

LCP Media: Powerful visual media

Last but not least, say hello to the latest addition to RentCafe Marketing: LCP Media.

LCP Media provides elevated virtual real estate experiences designed to engage renters. Need to add stunning visuals to your website, apartment listings or social channels? LCP Media will help.

Services include virtual tours, 3D renderings, professional photography, virtual staging and drone footage.

TourBuilder, LCP Media’s platform for managing visual media and leasing content, seamlessly integrates with Yardi and RentCafe. It’s also compatible with other property management systems, websites and CRMs, offering flexibility for multifamily marketers.

Why choose LCP Media? Their visual media makes it easy to impress and convert renters. According to case study data, LCP Media virtual tours drive 40% more leads and 72% more leases.

Explore more of what LCP Media offers.

RentCafe for every moment

Ok, you’re attracting and engaging renters with RentCafe Marketing, but what’s next? What about the rest of the renter journey? That’s where RentCafe Leasing and Living come in.

RentCafe Leasing helps you turn prospects into ready-to-renew residents with a connected CRM, AI-powered virtual assistant and more.

RentCafe Living simplifies every step of the resident journey with a single portal to apply online, move in with a guided checklist, pay rent and earn rewards.

In short: With RentCafe for every moment, you’re set to reach, convert and support renters at every stage.