National Assisted Living Week (NALW) is here! If you’re unfamiliar, NALW is an annual initiative established by the National Center for Assisted Living (NCAL) that celebrates assisted living communities and the individuals they serve. The week-long initiative encourages communities to offer events in observance of a specific theme — announced by NCAL each year — for residents, family members, staff and volunteers to enjoy. The inspiring theme for 2023 — Season of Reflection — is all about pausing to reflect on the important things in life, including the special bonds created within assisted living communities. And to no surprise, our Yardi senior living clients are doing just that — encouraging thoughtful reflection through a variety of creative events and heartfelt messages across social media. We’re pleased to share a snapshot of what these fantastic clients have done so far, and we applaud each and every community celebrating NALW this year. Not only do the celebrations spark an appreciation for residents, staff and more — but they also help spread awareness on the importance of assisted living in the U.S. Yardi clients celebrate National Assisted Living Week Thrive Senior Living took to social media in spirit of NALW, sharing an informative video with helpful tips for choosing the right community. They also posted a sweet thank you message on LinkedIn to recognize their associates for changing the lives of residents across Thrive communities. “Thank you to all our AL staff for the helping hands you provide,” wrote Thrive in the post.  Benchmark Senior Living joined the conversation with a thoughtful blog post focusing on the meaning behind NALW — and their devotion to this year’s theme. Sharing the blog post on LinkedIn, Benchmark wrote, “This year’s theme beautifully encapsulates what it means to feel gratitude for all we have and cherish each moment.” Read Benchmark’s blog post on NALW. Maplewood Senior Living also posted on social media in honor of NALW, sharing their excitement for the celebrations to come and noting the value of assisted living for today’s seniors. “We want to emphasize how assisted living can significantly contribute to seniors leading longer, healthier and more fulfilling lives,” shared Maplewood in the post. We can’t wait to see what else our clients have in store as NALW continues! Be sure to keep an eye on social media for additional posts. More about National Assisted Living Week Established by NCAL in 1995, National Assisted Living Week offers a unique opportunity to recognize the role of assisted living in caring for seniors, as well as individuals with disabilities. The annual observance encourages communities around the country to offer a variety of events and activities to celebrate the individuals they serve — and to help educate members of the public about this distinctive aspect of long term care.​​​​​​​​​​​ ​ Each year, NCAL releases a variety of resources to help communities prepare for the week-long observance, including an extensive planning guide with suggestions for activities, media tips and more. Enjoy #NALW! To join the celebration and help spread awareness, be sure to use #NALW on social media! The observance spans from September 10-16. And be sure to check out the #NALW page on LinkedIn to see what’s been shared so far.    From the bottom of our hearts, thank you to those across assisted living for all that you do — Yardi clients included. Not a client and curious to learn how we support communities with our dynamic solutions? Reach out to team...

Earlier this year, Yardi earned an ENERGY STAR® Partner of the Year Sustained Excellence Award from the U.S. Environmental Protection Agency and the U.S. Department of Energy after earning designation as Partner of the Year for five consecutive years. The award recognizes Yardi’s efforts in 2022 to help clients benchmark energy and water usage, obtain green financing, expand their energy management skills at Yardi Advanced Solutions Conferences and incorporate ENERGY STAR into an energy management software dashboard. Yardi was joined by a distinguished roster of fellow Sustained Excellence Award recipients from numerous industries across the country. Here’s a sampling. Commercial food service equipment manufacturer ITW Food Equipment Group of Troy, Ohio, increased ENERGY STAR-certified product offerings across its seven brands, trained its entire staff on ENERGY STAR and promoted the program’s benefits to end-users and distributors. ITW also introduced new ENERGY STAR-certified products, such as fryers and ovens, and marketed the program extensively through press releases, blog posts, website content and social media. Los Angeles-based home builder KB Home built more than 12,000 ENERGY STAR-certified homes in 2022 and generated more than 120 million impressions for an upcoming energy-smart connected community development that will include 200+ ENERGY STAR-certified homes. KB Home also promoted ENERGY STAR across various online platforms. Cenergistic, a Dallas sustainability consulting company, benchmarked more than 1,000 properties and integrated ENERGY STAR into all of its client services. The company submitted 341 ENERGY star certification and recertification applications, implemented energy management plans for its clients and posted ENERGY STAR content on social media. Nissan North America Inc., based in Franklin, Tenn., used ENERGY STAR tools and resources to reduce the energy intensity of its North American operations. The motor vehicle manufacturer achieved ENERGY STAR certifications for two manufacturing plants and hosted energy treasure hunts that identified over 18,139 metric million British thermal units in potential energy savings. Nissan also provided pro bono engineer reviews that helped 16 schools earn ENERGY STAR certification. EnergyLogic Inc., a home energy rating and applied building science company in Berthoud, Colo., provided technical support and training for home energy raters, program stakeholders and other industry professionals to ensure consistent application of ENERGY STAR program requirements. Its building science consultations incorporated trends, materials, systems and technologies that enhanced its clients’ ENERGY STAR success in 2022. The Des Moines Public Schools district in Iowa became an ENERGY STAR Certification Nation Premier Member by earning certification for 36 schools in 2022. The district also saved $1 million in energy costs that year. Financial services provider MetLife Inc. of New York City achieved ENERGY STAR certification for 30 properties, published three white papers on decarbonization and launched a campaign to increase the quantity and quality of portfolio-wide whole building energy data. MetLife also established a target to achieve net-zero emissions for its global operations and general account investment portfolio no later than 2050. St. Louis-based smart thermostat manufacturer Emerson Sensi conducted more than 1,200 ENERGY STAR training sessions for contractors in 2022 and offered ENERGY STAR-certified thermostats that are compatible with major smart home ecosystems such as Amazon Alexa, Google Home, Apple Home and Samsung SmartThings. Sensi also featured ENERGY STAR messaging on its retail products’ packaging. See the complete list of ENERGY STAR Award winners for 2023. Learn how Yardi helps commercial and residential real estate companies achieve their energy and sustainability...

The U.S. Environmental Protection Agency (EPA) requires commercial and multifamily building owners to improve performance in energy consumption, greenhouse gas emissions, water use among other aspects of building operations. With compliance deadlines approaching, several jurisdictions are stepping up their energy benchmarking efforts. Indianapolis, Miami and New Jersey, for example, have deadlines this year. Deadlines for New York City, St. Louis and Denver come in 2024, with Washington, D.C., Boston and others to follow over the next two years. That’s why the EPA has been working to raise awareness of the importance of aggregated whole building data and ways that states and utility providers can provide it to property owners. This data delivers visibility into energy consumption and helps create a roadmap for instituting ongoing operational improvements. “Demand for this data will grow as building owners seek new federal incentives under the Inflation Reduction Act that require documentation of whole-building performance as a condition of participation,” the EPA says. EPA has also advised states on passing laws that can overcome barriers utilities face in providing data. Such laws can create a path to cover costs associated with providing the data and define requirements to protect individual tenant data. The EPA will launch a full-fledged campaign over the coming months, in partnership with key building owner associations, to raise awareness of the need for this data among state policymakers and utilities. How Yardi can help What is Yardi’s connection to property owners satisfying these EPA requirements? The company’s advanced software and service solutions “simplify the aggregation of whole building data collection and reporting for environmental, social and governance purposes. The first step is gathering data from multiple sources and identifying efficient and inefficient buildings,” says Joe Consolo, industry principal for Yardi Energy. He adds, “Tracking an asset’s performance over time is also critically important. Having received an ENERGY STAR® Partner of the Year Sustained Excellence Award and earned ongoing ENERGY STAR certification for our corporate headquarters, Yardi has the expertise to work with utilities and our client building owners, tenants and residents on these priorities.” Learn more about Yardi’s comprehensive energy management solutions for energy management solutions for residential and commercial...

Yardi’s Advanced Solutions Conference kicked off Wednesday morning with over 4,000 attendees – making it the largest YASC ever – in attendance at the San Diego Convention Center. “We have 4,000 of the best minds in real estate in San Diego this week,” observed Esther Bonardi, a vice president at Yardi, as a packed room eagerly anticipated remarks from Anant Yardi, the company’s founder and CEO; as well as executives Rob Teel, Akshai Rao and Kevin Yardi. Anant Yardi, founder and CEO of Yardi, speaks at YASC in San Diego on Sept. 6, 2023. Photo credit: Julian Thomas, Yardi staff. The YASC opening session always offers an overview of real estate technology trends and insight into how they might play out within Yardi’s single connected solution for real estate companies. This year brought an especially exciting reveal: Voyager 8 is currently in limited release to clients and will be widely available beginning in January 2024. “The biggest thing with Voyager 8 to get excited about is the user experience. The user interface is completely different. It’s a big leap from Voyager 7S. It’s not a leap in terms of the upgrade process, though,” said Rob Teel, president of global solutions. “We are really excited about the upgrade process. This is going to be an opportunity for you to decide which users you want to start using Voyager 8. They can use 7S or 8, so you don’t have to choose. You can allow your users to get comfortable with Voyager 8 as you start to roll this out,” said Akshai Rao, president of residential. Clients were able to get detailed demos and highlights of the forthcoming release in spotlight sessions unique to their real estate verticals on Wednesday morning. In addition to the new user experience and simple upgrade process, Voyager 8 is built for compatibility with artificial intelligence (AI), promising a continual opportunity for real estate companies to use the new technology for efficiency and smoother operations. AI and real estate AI’s implications for business functions like marketing are evident across industries, but what about specific uses for real estate? That question was at the heart of Anant Yardi’s remarks on Wednesday morning. Noting that Yardi is fully committed to making use of AI in the most constructive and beneficial ways possible, Mr. Yardi said that he sees the incorporation of the technology as a gradual one. “The future of AI in real estate is not going to be some big bang type of change, that’s not going to happen,” Mr. Yardi said. He noted that Yardi has already made infrastructure investments that will provide processing bandwidth required for AI systems. Teel and Rao provided a look at Yardi products where AI is already incorporated and will have a growing role moving forward. They include chatbots, which already provide automated answers to prospect questions from multifamily clients; maintenance requests, which could be assigned prioritization and dispatch by AI; and a virtual Voyager assistant who will answer software questions, thanks to AI. “We are fully committed to this change and look at this as an opportunity to grow,” Mr. Yardi said. “Anytime there’s an opportunity to embrace and acknowledge change, I think lurking behind it, you’ll see an opportunity for growth.” Spotlight on corporate philanthropy The general session concluded with a look at Yardi’s corporate focus on philanthropy, which has been a longtime priority for the company. “Our guiding principles over the last 40 years and for the next 40 years are to take care of our clients, employees and communities, and candidly, we don’t often talk about what it means to take care of our communities, so I wanted to take this opportunity to spend a few minutes on it,” said Kevin Yardi, vice president. “We provide funding to our 40 offices around the world and our 9,000 employees help guide funding to nonprofits that are meaningful to...

We love speaking with our senior living clients to capture their journey using solutions in the Yardi Senior Living Suite. And this year, we’ve created quick, engaging testimonial videos to share those journeys with you. Our latest batch includes two videos featuring Syndell Lawhon, vice president of wellness at Vitality Living. Covering Vitality’s success with Yardi Senior IQ, our dynamic business intelligence solution, both videos are packed with insights you don’t want to miss! Read on for a snapshot of what you’ll discover in each video. How Vitality Living’s journey began Before Yardi, Vitality’s data was scattered across siloed solutions, requiring leaders to pull information and generate reports manually. Not only were these processes time-consuming, but they also prevented Vitality from unlocking insights regarding occupancy, falls and more. Not to mention, Vitality’s data wasn’t being updated in real time. Leaders sought a business intelligence solution that would present up-to-date, business-wide data in a visual format — all in one place. That led them to Senior IQ, a trusted solution designed for the unique needs of senior living. How Vitality unlocks actionable information with Senior IQ In our 60-second video with Lawhon, you’ll learn how Vitality now gains actionable information at the click of a button. Presenting real-time data in customizable, sharable dashboards, Senior IQ ensures Vitality’s data is accurate and readily available — allowing leaders to get fast answers to specific questions. Lawhon shares how this equips teams to make important decisions that move the needle. “The value for me is that we can make real-time changes to either resident care or staffing levels,” explains Lawhon. Watch the 60-second video with Vitality. How Vitality makes data-driven decisions with Senior IQ In our two-minute video with Vitality, Lawhon shares more examples of the organization’s success with Senior IQ — expanding on the power of making data-driven decisions. As Lawhon explains, Vitality now has impactful, real-time data which helps teams make decisions that improve resident care, staffing levels, revenue and more. “It has impacted resident outcomes along with giving us a competitive advantage,” says Lawhon, describing the value of Senior IQ. In the video, you’ll also see how leaving manual processes in the past — such as hand-keying data and sorting through spreadsheets — has saved Vitality’s staff a tremendous amount of time. Watch the two-minute video with Vitality. Connect with us Ready for a closer look at Senior IQ? Reach out to our senior living team with questions, or to book a personalized demo. And don’t forget, we have a full library of client testimonial videos that speak to the power of solutions across the Yardi Senior Living Suite! Watch more testimonial videos...

Planning to attend multifamily events this fall and winter? Chances are we’ll be there! This is a great opportunity to strengthen your industry connections and see how a connected system benefits every stage of your workflow. Explore this list to see how you can connect with us at every event. September: Multifamily Executive Conference Mark your calendars for the Multifamily Executive Conference from Sept. 26-28 in Dallas, Texas. This three-day event is a great way to get insights on how to sustain your organization’s success. Learn how to map out your next moves, collaborate with key industry players, advance business strategies and much more. Yardi is proud to be a Platinum Co-Sponsor for this event. Meet with us at booth 210 to make the most out of your time! We’re excited to show you how you can improve your workflows with connected solutions. September: NAA Cultivate Join us in an all-new event: Cultivate, Powered by NAA! Set to take place in beautiful Tucson, Arizona, Sept. 27-28, this retreat-style event is tailored to executives looking to deepen their networking and leadership skills. We are proud to be the NAA Strategic Partner and the General Session Sponsor for this event. Book a meeting with us in advance! With sessions and speakers designed to encourage, motivate and enable reflection, this event is a can’t miss for multifamily executives looking to enhance their people management and leadership strategy. October: IREM Global Summit This year’s IREM Global Summit will be held in Toronto, Canada, Oct. 9-12. As a proud IREM Industry Partner, we can’t wait to show you solutions to help you increase your NOI and drive efficiency. Join Yardi Aspire Industry Principal Patty Evans on October 12, where you can learn how to futureproof your workforce with a futuristic elearning strategy. We’re also proud to sponsor the IREM Gala and Afterparty. Join us as we celebrate IREM members and their accomplishments with a cocktail reception, dinner, drinks and awards. And don’t forget about the Afterparty, where you can wrap up a spectacular week with a fun dance floor. We’ll be happy to see you at booth 1 and 2, but feel free to book time with us in advance. October: Florida Apartment Association Conference & Tradeshow And who could forget about the Florida Apartment Association Annual Conference & Tradeshow happening Oct. 11-13? With numerous speakers and informative sessions to choose from, you can truly customize your time to your learning and networking goals. Yardi is proud to be a platinum sponsor for this event. Schedule time at booth 701 to connect with our team! October: NMHC Student Housing Conference Join us for the NMHC Student Housing Conference in Las Vegas, Nevada, Oct. 17-19. Gather and get inspired with other leaders as you learn and make connections that will shape the future of the industry. Plus, don’t miss Yardi Vice President Jeff Adler on the student housing market economic outlook panel. We are happy to be the Chair Circle Sponsor for this event. See us there at kiosk 3 — or book time with us in advance! November: NMHC OPTECH Conference & Expo Who says you can’t go to Vegas twice in one year? Also in Las Vegas, Nevada: the NMHC OPTECH Conference and Expo from Nov. 1-3. Join us and other leading voices in multifamily as we touch on the most important conversations around the future of multifamily tech and operations. We are pleased to sponsor the registration for this event. We’ll have more information as the event gets closer, but you can always book a meeting with us ahead of time.   We can’t wait to see you in person! Curious to see where else we’ll be throughout the year? Check out our full list of events. If you’re interested in learning more about how our connected solutions can help your multifamily company improve NOI across your portfolio, let us know how...

Recent college graduates are now looking for entry-level jobs post-college after enjoying a well-deserved summer break. Here are some tips on navigating the job search for the property management industry. Understanding the current property management job market is vital for job seekers. Those looking to be property managers need to understand that factors like population growth, urbanization and shifts in housing preferences influence demand. Different property management roles include residential, commercial and community association management. Skills that employers seek for entry-level property management candidates include communication, organization, problem-solving and customer service skills. Networking and internships are vital to establish connections and gain practical experience in the industry. An effective property management resume is essential to stand out to potential employers. Make the resume customized. Tailoring the resume to each job application is necessary, aligning the content with the specific job requirements. Include relevant sections like objectives, skills, education, experience and achievements. Quantify the achievements by demonstrating impact. For example, “managed a portfolio of X properties” or “increased resident satisfaction by y%.” Highlight skills such as lease administration, maintenance coordination and software proficiency, especially with property management tools and CRM software. Online courses and certification for property management can enhance a candidate’s qualifications and knowledge. Look into certifications offered by the National Apartment Association Education Institute (NAAEI), such as Certified Apartment Manager (CAM) and Certified Apartment Maintenance Technician (CAMT). The Institute of Real Estate Management (IREM) courses and certifications, such as Certified Property Manager (CPM), provide in-depth knowledge of property management practices. LinkedIn Learning has many relevant courses that cover property management principles, real estate law and related skills. Speaking of online, an online presence can significantly enhance an applicant’s visibility in the job market. LinkedIn optimization will create a professional LinkedIn profile highlighting skills, experiences and aspirations in property management. Encourage connections with professionals in the industry. Create a personal website that showcases resumes, portfolios, blog posts and relevant projects and hobbies. Build an online portfolio showcasing achievements, property management projects and any other published content related to the field. This can help set you apart from other candidates. Be sure to clean up anything employers would frown upon, such as pictures from the latest Coachella festival or playing beer pong with friends at parties. As the field evolves, staying informed about industry trends is crucial in property management. Read up on industry publications and reputable magazines and websites like Multifamily Executive, National Apartment Association (NAA) and Yardi Matrix, which regularly publish articles and reports on property management. Read up or listen to industry-specific blogs and podcasts that cover topics ranging from technology advancements to property investment strategies. Look into upcoming webinars and conferences that property management professionals can attend to learn about the latest trends and network with others in the field. Networking goes a long way. Keep business cards from conferences to refer to when applying for jobs. In today’s world, it is all about who you know to get ahead or that inside connection. We hope this provides valuable insights and actionable advice that will help you succeed in securing entry-level jobs in property...

Creating environmentally conscious, sustainable buildings is more important than ever. Yardi client Aegis Living knows just how important, considering they’ve created the world’s “greenest” senior living community — Aegis Living Lake Union. Opened in 2022 and located in Seattle, Washington, Aegis Living Lake Union is completely emission-free, using no fossil fuels. Considering the dedication of Aegis Living in creating this spectacular community, we simply had to spread the word here on The Balance Sheet. A round of applause for Aegis Living in creating a sustainable place for residents to call home! Read more about the initiative at Aegis Living Lake Union below. Aegis Living creates world’s greenest senior living community Aegis Living Lake Union is no stranger to sustainability. Relayed by McKnight’s Senior Living, the community’s environmentally conscious design is a commendable achievement — and an inspiration to others in the industry. Impressively, standard electricity supports the entire 70,000-square-foot building at Aegis Living Lake Union, which offsets 105% of the structure’s total energy demand. The community implemented a variety of energy reduction measures to achieve this, including an onsite solar array and offsite solar energy farms. When compared with similar buildings, the community has reduced its total energy draw by 25%. “When we embarked on the journey to create the world’s greenest senior living building, our goal was to set a new standard for what is possible, bringing an equal commitment to sustainable buildings and exceptional senior living,” Aegis President Adam Clark shares with McKnight’s Senior Living. “We made this dream a reality and hope to be a model for others serving our rapidly growing aging population.” In terms of recognition (and well-deserved recognition at that), Aegis Living Lake Union is one of ten developments that’s been selected for the 2023 Urban Land Institute Americas Awards Of Excellence — and it’s the only senior living community to be recognized. It’s also the first assisted living community to meet the global green building standards set by the International Living Future Institute. About Aegis Living Aegis Living is a leader in senior assisted living and memory care. With more than 25 years of experience, Aegis is known for its deep expertise in supporting residents along the continuum of care, innovative programming, a focus on purpose-built design and an employee-centric culture. With every community, Aegis creates a living environment where residents can feel at home and inspired to live life to the fullest. The organization is headquartered in Bellevue, Washington, and operates 36 communities in Washington, California, and Nevada. Connect with us Once again, congratulations to Aegis Living for this outstanding achievement. Be sure to read more about the environment-first approach at Aegis Living Lake Union via McKnight’s. If you’re wanting to know how we support clients like Aegis with our senior living management software, reach out to our team! We’d love to show you around the Yardi Senior Living...

Yardi has been named to the 2023 Forbes Cloud 100, the definitive ranking of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures. Yardi was a member of the inaugural Cloud 100 in 2016 and is the only company focused on the real estate vertical this year. “We’re honored that Forbes continues to recognize Yardi for our cloud technology and services,” said Jay Shobe, senior vice president of cloud services at Yardi. “Since the inaugural list, this inclusion has reflected the continual efforts of our employees and the unfailing support of our clients worldwide.” The Cloud 100 again reviewed submissions from hundreds of cloud startups and private companies. The Cloud 100 evaluation process involved ranking companies across four factors: market leadership (35%), estimated valuation (30%), operating metrics (20%), and people and culture (15%). “The companies of the Cloud 100 list represent the best and brightest companies in this crucial tech sector,” said Kenrick Cai, Forbes editor of the Cloud 100. “This year’s companies had to react rapidly to AI’s sweeping impact while contending with a market pullback. Their resilience puts them in elite company.” “This year’s Cloud 100 list is one of the most dynamic in history. While the industry faced macro headwinds, the 2023 Cloud 100 winners displayed the innovation and resilience of the cloud economy and the combination of growth and efficiency that prove the power of the cloud business model. 95 percent of the honorees are forecasted to reach Centaur status — $100 million of annual recurring revenue — by the end of the year,” said Mary D’Onofrio, partner at Bessemer Venture Partners. “It is further exciting to see so many honorees at the forefront of the AI revolution, which we believe will continue to transform the cloud and propel the next wave of growth for many of this year’s winners.” “The past year our industry has seen a generational step forward in innovation and with AI leading the charge, we are witnessing one of the most important platform shifts in decades,” said Paul Drews, managing partner, Salesforce Ventures. “The Cloud 100 list represents the best of the best and we’ve never been more excited about what the future holds, not only for the cloud but for the entire technology industry. We are proud of what these founders and their communities have already accomplished and look forward to seeing how they continue to transform the industry in the future.” The Forbes 2023 Cloud 100 is published online at forbes.com/cloud100 and will appear in the August/September 2023 issue of Forbes magazine. About Yardi Yardi® develops industry-leading software for all types and sizes of real estate companies across the world. With over 9,000 employees, Yardi is working with our clients to drive significant innovation in the real estate industry. For more information on how Yardi is Energized for Tomorrow, visit yardi.com. About Bessemer Venture PartnersBessemer Venture Partners helps entrepreneurs lay strong foundations to build and forge long-standing companies. With more than 145 IPOs and 300 portfolio companies in the enterprise, consumer and healthcare spaces, Bessemer supports founders and CEOs from their early days through every stage of growth. Bessemer’s global portfolio has included Pinterest, Shopify, Twilio, Yelp, LinkedIn, PagerDuty, DocuSign, Wix, Fiverr, and Toast and has $20 billion of assets under management. Bessemer has teams of investors and partners located in Tel Aviv, Silicon Valley, San Francisco, New York, London, Hong Kong, Boston, and Bangalore. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its best investment decisions (see Memos) and also learn from its mistakes (see Anti-Portfolio). About ForbesForbes champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes brand today reaches more than...

“I don’t get excited about change, per se, but I’m very comfortable with change. I fundamentally believe that change is an important part of the formula for business success.” That quote comes from Doug Dollenberg, Jr. — the final honoree in the 2023 Changemakers series by Senior Housing News (SHN)! It’s been a pleasure to sponsor the series for the fifth consecutive year, we’ve loved celebrating each senior living visionary recognized.   Keep reading for a snapshot of Doug Dollenberg, Jr.’s interview, which is packed with insightful stories and advice. Yardi client Doug Dollenberg, Jr. named 2023 Changemaker For Doug Dollenberg, Jr., president and CEO at Brightview Senior Living — a dedicated Yardi client — change isn’t just inevitable, it’s necessary. Since joining Brightview in 2017, he’s led changes that have positively shaped the organization to be what it is today — and he’s learned valuable lessons through it all.   In his interview with SHN, Dollenberg shares why he thinks change is essential in the senior living industry, and explains the importance of driving collaborative change. He also shares how his experience at Brightview has reinforced his passion for people and culture — and speaks to the organization’s plans for the future.   SHN: What are some ways that you think the senior living industry needs to change in the next five years? Dollenberg: Staffing is one. Two, resident experience. Three, embracing technology and innovation. And four, rebounding margin. On the staffing front, turnover is a huge challenge in the senior living industry. It is in plenty of others, but especially in senior living. And we need to attract more people to the industry and help people realize that senior living is a great industry and a great place to build a career. There are tremendous career opportunities in our industry, and we’re only going to need more and more people over the next decade. There’s already something like a million people who know it’s a great industry, but we have to attract more people to it. I think it’s going to require creativity and innovation and change to get more people to enter our great industry. We also have to figure out ways for Brightview and for the industry as a whole to figure out how to increase retention. Another is resident experience. Our resident needs and desires are evolving, and we need to be focused on addressing that for the residents of today — and also the residents of the future. The baby boomers, they’re not really entering our communities in the next handful of years, but as you go out 5, 10, 15 years, we really have to be thinking about them. As we’re looking at today’s residents and future, we have to be looking at what are the changes that impact our operations and the communities we develop for the future. The third area that I mentioned is embracing technology, innovation and process improvement with the goal of driving efficiencies. I think that’s increasingly important in our industry, as we’re focused on margin. We have to search for and create efficiencies in our business, and so much of that is going to come back to those things that I mentioned: Technology, innovative and creative ideas, and process improvement. The fourth big change in my eyes is margin rebound. Ultimately, our industry needs to get back to the operating margins that we had pre-pandemic, whether that’s getting back to or near those pre-pandemic margins. That’s something that needs to happen, and that is the function of building occupancy, driving revenue, and managing costs. I feel the industry is working on that, which is a good thing. And personally, I feel really good about the progress that our Brightview team is making on that front. SHN: How do you think about timing so that Brightview can innovate without getting so far ahead of the market that...

At 2023 Apartmentalize powered by NAA, Yardi Vice President Richard Malpica led a panel with multifamily executives about how staffing challenges are driving the need for automation and centralization. Meet Berkshire Residential Investments Vice President of Marketing Justin Wald, Fogelman Properties Vice President of Shared Services Kim Young, ROSS Companies Vice President of Marketing Taylor Blades and Westdale Asset Management Technology Director Jaymz Yates. What do these leading voices in multifamily have in common? They’re all leveraging technology to maximize staff satisfaction, enhance customer experiences and improve efficiencies.  Session panelists at the 2023 Apartmentalize education conference. From left: Yardi’s Richard Malpica, Berkshire Residential’s Justin Wald, ROSS Companies’ Taylor Blades, Fogelman Properties’ Kim Young and Westdale’s Jaymz Yates. Read on to learn about their challenges, strategies and how they’re taking on automation and centralization to automate routines and humanize exceptions.  Richard Malpica: What kind of staffing constraints is your company experiencing, and are there any new expectations the industry needs to adapt to? Justin Wald: Expectations have changed for our onsite employees. They now expect being able to work from home in addition to a higher salary. On the other hand, our prospects and residents have the expectation of immediate gratification. So, we’re really taking a step back and thinking about ways to provide the right tools for everyone’s satisfaction. Kim Young: One of the biggest things for us is onboarding. We now know to ensure that our tech is in place before a turnover occurs so the transition is as smooth as possible. Taylor Blades: Today’s employees don’t want to spend hours working leads, handling maintenance tickets or paying invoices. I think we could improve retention if we move them away from these tasks and give them more time to make an impact with prospects and residents. Today’s employees want to be involved in higher levels of thinking, not necessarily just leasing apartments or responding to emails and answering the phone. Jaymz Yates: I think we also need to be mindful and recognize that what we’re expecting out of our staff is different from what it was 10 years ago. We could look at it in a way where we’ve given them tools for success, but we’ve also put an additional burden on them to learn those new tools. It’s hard enough to hire staff, but now we expect them to manage multiple lines of channels and communications. Richard Malpica: Today’s workers place a bigger emphasis on their wellbeing. How is your company providing a work experience where employees are invested, participate in more than just rudimentary tasks and feel supported by automation? Kim Young: Our industry has a reputation of creating a pipeline where someone can start out as a leasing agent then become an assistant manager, property manager and possibly a regional vice president. But the problem is that those roles each require a different skill set. It’s not a natural progression, and that’s always been a problem. With automation, you can take a skilled leasing agent and help them deepen their practice, or help an entry-level employee excel in their field. It can be a tool to guide career paths. Richard Malpica: Everyone is interested in what automation can do. How are you utilizing automation to attract and retain the best employees? Taylor Blades: We might be in a position now where employee turnover is almost more costly than resident turnover. Some of the things we’re doing to add value to our employees’ work lives is removing the high-volume, low-value tasks out of their daily routine. We successfully implemented a bot that could handle leads from any channel. This helped our staff focus on building a connection with our residents, hosting events and making meaningful interactions. Our residents’ needs are aligning with our employees’ needs. Kim Young: We’re trying to highlight the fact that automation improves our workflow. Our leasing teams are not going to suddenly...

We hope you’ve enjoyed this year’s Changemakers series to date, a series full of inspiring interviews with leaders across the senior living industry. As sponsor for the fifth consecutive year, we’ve enjoyed sharing the interviews and highlighting how each honoree is building a better tomorrow. Today’s featured Changemaker is Jodi Guffee, owner and chief operating officer at Radiant Senior Living, one of our amazing senior living clients! Read on for a preview of Guffee’s interview, then head to the Changemakers site to read her full conversation with SHN. Yardi client Jodi Guffee named 2023 Changemaker With over 20 years of experience leading Radiant Senior Living, Jodi Guffee has spearheaded initiatives that have changed the organization’s operations for the better. While she’s faced challenges throughout her career, it hasn’t stopped her from pushing boundaries in order to make Radiant — and the industry as a whole — a better place. In her interview with SHN, Guffee shares what her journey has been like over the years — and reveals more about her initiatives at Radiant and what’s inspired them. She also shares her perspective on the senior living industry today (and her outlook on where it’s headed). SHN: As you look across the rest of the senior living industry, do you think that it’s changing fast enough to keep up with the times? Guffee: No. That’s a short answer, I know. There are several layers to that. Probably one of the biggest ones is funding: funding for staffing and funding for a generation that’s going to have a hard time paying for what we have to charge. We have a huge middle market segment that needs to be served, and we have models that are unaffordable for the most part. There are some genius people out there really doing some cutting-edge stuff that I’m really looking into. I think it’s fantastic, but I don’t think that there are enough companies that can pivot quickly enough for us to be able to serve this baby boomer “silver tsunami.” We just don’t have the people to take care of them, and the people who are going to need our services may or may not be able to afford them. Where are we going to see some government subsidies for lower-income, reimbursement rates? Our home offices are in Oregon. We have a very lucrative reimbursement rate for memory care, but not for assisted living. They aren’t very different [residents], but we have an extremely good reimbursement rate for memory care. We’re also pioneers here in Oregon. There are very few states that have good reimbursement for the private sector to be able to take some state or federal funding for residents that are low income because it’s not affordable. SHN: Can you talk about a time when you tried to execute a change and things didn’t go according to plan? How did you pivot, and what did you learn as a leader? Guffee: Gosh, there are so many. I’ll say that the ability to turn and pivot and see through different lenses is probably the key. [For example], when we were at the beginning of COVID and then in the middle of COVID and then coming out of it, we see the statistics are scary. We lost 40% of our women in the workforce. In our setting, that’s a lot of the people. They had to either stay home to take care of children who were online schooling, or they couldn’t afford childcare, so it was more affordable for them to stay home. That was and still is a very scary time in that everybody has a staffing shortage. What are we going to do about that? It kept me up at night for a long time. We were trying so many different things and being flexible, and things just weren’t working. We weren’t getting people back into the workforce. Our entire industry,...