Leah Etling

AUTHOR

Leah Etling

Leah Etling is the founding editor of the Balance Sheet and a 12-year Yardi employee who also oversees press releases and social media. An award winning journalist, she holds a master's degree from UC Berkeley and is a native of Santa Barbara County, Yardi's home.

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Jessica Fiur

Jessica Fiur

One of the first things that Jessica Fiur learned when she became online editor at Multi-Housing News was that Fannie Mae and Freddie Mac aren’t your landlord’s charming Midwestern aunt and uncle. For the New York native, talented writer and pop culture aficionado, learning all about the world of real estate has been an eye-opening […]

09 / 06 / 12

Maria Stanton

Maria Stanton

Need a refresher on your best practices for property management? Refocus on these two simple tips from Maria Stanton, Director of Operations for Property Management at Miller Valentine: Get your team on the same page, and focus together on your customers. They are lessons she learned as a young leasing manager for a high rise […]

09 / 04 / 12

Career Growth Spurt

Employment survey results from the National Multi Housing Council reveal what apartment industry insiders already know – a strong rental climate nationwide is driving job growth. In other words, it’s a great time to become a multifamily professional, or take advantage of new opportunities to expand your skills, relocate to a new market, or move […]

08 / 24 / 12

A Truly Tiny Apartment

Take an average sized apartment  and reduce it by 90 percent. Could you live there? With all the buzz in the news lately about micro-sized apartment living – particularly in markets like New York and San Francisco, where space is limited and renters will pay top dollar for even a closet-sized space to call home […]

08 / 22 / 12

Linda McFarland

Linda McFarland

Linda McFarland’s work at Yardi’s Amsterdam office has been a homecoming of sorts. The Netherlands native lived for eight years in the U.S., where she worked in property management and met her husband, before coming home to Holland nearly four years ago. A world traveler, Linda has an adventurous spirit that drew her to live […]

08 / 21 / 12

Yves Hajjar

Yves Hajjar

When he was 14, Yves Hajjar’s father gave him a gift that would influence the course of his life. It was a used personal computer, and along with the remote control airplanes he loved to fly as a kid, it soon consumed Yves’ free time. With the guidance of a computer engineer mentor in his […]

08 / 16 / 12

Keeping renters renting is multifamily's goal.

Creative Retention

Hanging on to the multifamily residents you have is always high on the priority list of property managers. Turning apartments is nearly always a revenue loss, and keeping the tenants you have reduces workload for everyone on the site staff. Getting creative with retention strategies is a challenge for property managers, who must constantly update […]

08 / 14 / 12

Mindy Sharp and Sgt. Thomas S. Sharp

Mindy Sharp

Mindy Sharp is the type of property manager who does it all. From lease-ups to balance sheets to carrying the maintenance pager, the Ohio-based property professional tackles all aspects of multifamily life at Ashton Glen, a picturesque townhome and apartment community in southern Dayton.  When she’s not marketing units or touring with prospects, she finds […]

08 / 13 / 12

Karin Nelson

Karin Nelson

How did a professional artist end up with a passion for affordable housing documentation? Karin Nelson’s work at Yardi‘s headquarters  in Santa Barbara, Calif. is vastly different from her past life as a wood sculptor. It’s also allowed her the chance to pursue a personal passion – an affinity for music that turned her into […]

08 / 07 / 12

Kim Mathews

Never underestimate the value of early work experience. Kim Mathews of Unified Property Group was first introduced to property management in high school at the age of 17, with a job working for a commercial firm. Not long after college graduation, she found her calling – property management accounting – and has stuck with it […]

08 / 02 / 12

Robert Podlesnik

There probably aren’t too many people out there who can say they met their significant other at a Yardi Advanced Solutions Conference. Robert and Deidre Podlesnik are among them. The Podlesniks happened to be in the same line for dinner at the Doubletree in Santa Barbara, Calif. back in 2001. He was a consultant, and […]

07 / 31 / 12

Rocking Renting

There’s no arguing that the way renters search for a new apartment has undergone a dramatic, tech-influenced shift, one that is still evolving for multifamily. No matter what your property size, producing results via apartment search, mobile marketing and online leasing is crucial. When it comes to optimizing the online presence of an apartment community, […]

07 / 30 / 12

business woman standing with her staff at conference

Women’s Economic Ventures

The decision to start a small start-up business is a challenging one under any circumstances. With peer support and business training, success is far more likely for micro-entrepreneurs. Women and men in Santa Barbara, Ventura and Santa Maria, Calif., have gained such support with from Women’s Economic Ventures (WEV), a non-profit that supports economic empowerment […]

07 / 25 / 12

Carrie Traeger of PMI

Carrie A. Traeger

With dual expertise in Human Resources and Information Technology, Carrie A. Traeger of Property Management, Inc. (PMI), is well-equipped to make smart business analysis decisions. Pennsylvania-based PMI, specializing in commercial, residential, manufactured housing and homeowner association management, has 225 employees and is predominantly a third-party, fee-based management firm. PMI manages 5.4 million square feet of […]

07 / 24 / 12

Size Matters

Imagine you’re on a game show – call it Real Estate Jeopardy – and have just been awarded a brand new home. The two prizes are behind unmarked doors – all you have to do is choose. (Drum roll please.) Behind door No. 1, you’ll find: A mansion modeled on the French Palace of Versailles. […]

07 / 23 / 12