Erica Rascón

AUTHOR

Erica Rascón

Erica Rascón specializes in online content creation and social media. She joined Yardi in 2011 after receiving her bachelor's degree from Kennesaw State University and serving in the Peace Corps. Erica's interests include sustainability, philanthropy, and the arts.

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National Park Week

Now through April 24, 2016 is National Park Week! The National Park Service (NPS) and National Park Foundation have designated this as a period of free park access, exciting events, and healthful activities. Don’t have time for a trip to the park? It’s more worthwhile than you think: time in nature has proven to improve […]

04 / 19 / 16

educational programs in pune, india

Uplifting India

The growing Yardi teams in Pune, Maharashtra, India have a heart for service. Their compassionate spirit is demonstrated in and out of the office. In Pune, their largest outreach initiative is the Yardi Vasti Vikas Prakalp (YVVP). The Yardi team began in 2006, providing funding support to 17 local Non-Governmental Organizations (NGOs) and Community Based […]

04 / 18 / 16

Powerful Plants

Plants do more than beautify your office space. They are a tested, effective, low-cost—and now, low maintenance—way to make your office space a better place to work. The presence of greenery results in increased productivity, improved morale, more amicable interpersonal relations, higher air quality, and decreased stress and anxiety. If those seem like haughty claims, […]

04 / 13 / 16

Top 10 Best Places

U.S. News & World Report recently analyzed 100 of the most populous metropolitan areas to identify the best places to live. Of the results, seven of the top ten U.S. cities are home to Yardi offices. To create the list, analysts compiled data from sources such as the Unites States Census Bureau, the Federal Bureau […]

04 / 11 / 16

Continuing the Story

In our previous post, 5 Steps to Discovering Your Story,  we introduced the importance of consumers’ emotions in the sales process. You also identified features that can help your property stand out from the competition. Today, we will show you how to weave those points into a marketing story. This story creates an important emotional […]

04 / 08 / 16

JLL

Ethisphere Institute named Yardi client Jones Lang LaSalle Incorporated (JLL) one of the 2016 World’s Most Ethical Companies for the ninth consecutive year. The Ethisphere Institute sets international benchmarks for ethical business practices. To determine the ethical integrity of businesses throughout the world, Ethisphere assesses prospects based upon the Ethics Quotient™ (EQ) framework. Ethisphere developed […]

04 / 08 / 16

Discover Your Story

Do you offer spacious one, two, and three bedroom apartments in a desirable neighborhood? Maybe you offer spa-like amenities, too. Guess what? The same things could be said about dozens of other properties in your area. To set your property apart from the competition, you must first learn to develop the marketing story of your […]

04 / 07 / 16

Finally, Good News

After several years of reporting housing shortages and funding restrictions, there is a break in the clouds for affordable and Low-Income Housing Tax Credit (LIHTC) housing. The respite could not have come at a better time, other than sooner. The National Low-Income Housing Coalition recently released its 2016 report. The nation faces a shortage of […]

04 / 06 / 16

Isla Vista Youth Projects

IV Youth Projects

When it comes to education, establishing a strong foundation is integral for success. Since 1971, the Isla Vista Youth Projects (IVYP) Children’s Center has provided affordable childcare and enrichment to children between the ages of three months and six years of age. By forming a strong foundation in social skills and how to learn, children […]

04 / 05 / 16

April 5: #aptday

Do you have plans for NAA’s second annual National Apartment Housing Day (NAHD)? If not, you’re about to miss out on a fantastic opportunity to engage with residents, promote retention, and possibly generate new leads. NAA created the hashtag #aptday to unite owners, managers, agents, and residents for one day of social media sharing and […]

04 / 01 / 16

Art from Scrap Santa Barbara

Art from Scrap

Though we are few compared to some populations on Earth, humans can have an incredible impact on the health and wellbeing of the plant. Our actions can facilitate Earth’s natural cycle of decomposition and growth. Unfortunately, that’s not what we’re doing. Rather than supporting the planet’s natural methods for breaking down materials and reusing their […]

03 / 24 / 16

Homeownership

Finder.com recently gathered data on 78 cities throughout the US. The figures were used to determine the salaries needed to buy a home and live comfortably within these cities. The average wage in the US–$52,250 according to the US Census Bureau—sustains homeownership in only 46 percent of the listed cities. Realistically, the numbers are even […]

03 / 22 / 16

KCLU Santa Barbara

Nonprofit Spotlight

Mary Olsen has become an expert at living in the moment. As the General Manager at KCLU, the public news station licensed by California Lutheran University and a National Public Radio (NPR) affiliate, Olsen must remain attentive and flexible. “When you’re in the news business, you’re constantly in the moment. It doesn’t matter what you […]

03 / 17 / 16

John Pendergast

John Pendergast first learned the importance of persistence and attention to detail as a musician. The avid guitarist plays music from a wide range of genres, honing in on the nuance within each piece. “There is a great attention to detail in playing music and different instruments,” explains Pendergast, Senior Vice President, CSD at Yardi. […]

03 / 07 / 16

Spring Cleaning

This isn’t your typical spring cleaning list. Learn how to transform basic seasonal care into value-added improvements. Interior If utilities are included in your billing, early spring is the perfect time to assess your fuel costs. Buildings often consume the most fuel during the first two quarters of the year. At this point, you can […]

03 / 01 / 16