Erica Rascón

AUTHOR

Erica Rascón

Erica Rascón specializes in online content creation and social media. She joined Yardi in 2011 after receiving her bachelor's degree from Kennesaw State University and serving in the Peace Corps. Erica's interests include sustainability, philanthropy, and the arts.

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Tech for the Team

You’ve finally found your dream real estate management software. You’re pumped about the efficiencies that your organization will gain and the money that it will save. But before you can reach those results, you’ve got to get your staff on board. Without proper employee buy-in, the implementation process will be slow, tedious, and less productive. […]

08 / 06 / 19

Drive Revenue

Permitting pets on your premises comes with its fair share of challenges. But with the right tools, permitting pets can also help to drive revenue by attracting renters and promoting resident retention! The tips below can help you create a pet-friendly property that adds value to the renter experience. Start with the basics—welcome pets! According […]

08 / 05 / 19

Shared Workspaces

Looking for a way to increase occupancy without slashing prices? Creative value-add amenities can distinguish your property from competitors. One such value-add feature is a coworking space. The demand for shared work spaces is on the rise. You can benefit from this by transforming an existing area into a coworking space for residents.  Coworking Spaces […]

08 / 02 / 19

Changemaker Series

Welcome to our third segment of the Senior Housing News (SHN) series, The Changemakers, sponsored by Yardi. These interviews demonstrate how adaptability and innovation pave the way for success. Shamim Wu, COO of Eclipse Senior Living, has been trailblazing for decades. With an emphasis on creating diverse, tech-driven workplaces, she has built a company that […]

07 / 30 / 19

Win at Branding

Want to amplify your marketing returns and build a loyal customer base? Developing a strong brand identity can help you do both. Whether you’re an established midsized business or a burgeoning small company, it’s never too late to strengthen your brand identity. We attended the Canadian Federation of Apartment Associations conference with Sam Amin, marketing […]

07 / 28 / 19

Empowered to Serve

There are a lot of amazing people on this planet doing some fantastic work in their communities. These people are the heartbeats of nonprofits.  Each year, Yardi offices around the globe embark on a mission to support such organizations, their staff members and volunteers. Employees often nominate nonprofits that hold a special place in their […]

07 / 26 / 19

sidewalk labs toronto

Chic. Cozy. Smart.

Sidewalk Labs, the urban innovation organization of Alphabet, Google’s parent company, has plans for a new neighbourhood in Toronto. The 800-acre site, Quayside, will be the first of its kind. The Neighbourhood Hip innovation and practicality combine on the streets of Quayside. “Torontonians want more affordable housing, faster ways to get around the city, safer streets […]

07 / 23 / 19

IoT in Multifamily

During the Canadian Federation of Apartment Associations (CFAA) annual conference, attendees walked away with a powerful call to action: understand the role of the Internet of Things (IoT) in your business before implementing. Fulfilling this objective can lead to success for multifamily firms of all sizes. What is the Internet of Things? The IoT embodies […]

07 / 18 / 19

Workplace Accolade

Yardi client Brightview Senior Living was named a “Best Place to Work” by the Great Place to Work Institute. It is one of only 40 aging services workplaces in the nation to receive the honor.  Each year, Great Place to Work reviews applications and surveys to determine which thriving employers also have satisfied and enthusiastic […]

07 / 12 / 19

AptCon Recap

Are you practicing the most efficient and effective management strategies? Implementing technology at every point in the leads-to-leases process can help you optimize your approach. During the 2019 SVN Rock Advisors Apartment Conference (AptCon) in downtown Toronto, Peter Altobelli, vice president and general manager, sales at Yardi Canada, presented on the impact of new technology […]

07 / 11 / 19

Changemakers

Welcome to our second segment of the Senior Housing News (SHN) magazine series, The Changemakers. Yardi is the presenting sponsor of this insightful set of interviews. SHN sat down with nine industry leaders who demonstrate how adaptability and innovation pave the way for success. In this installment, meet Patricia Will, Belmont Village founder and CEO. […]

07 / 09 / 19

Accounting Efficiency

About a year ago, Carmin Tomassi, vice president, controller at Silverado, walked through the doors of the Irvine, Calif., headquarters for the first time. He was promptly introduced to all 12 systems used by the AP department. From day one, he knew that greater efficiency would take the organization to the next level. He enlisted […]

07 / 08 / 19

Rural Broadband

Rural communities face a notable dilemma. Internet service providers (ISP) claim fast broadband coverage in remote areas but often fail to deliver. As a result, you struggle to offer efficiency to your staff, residents, and prospects. A few hacks can help you improve your broadband offerings until more permanent solutions arrive. Rural Broadband Setbacks Nearly […]

07 / 05 / 19

Better Lead Conversion

Want to capture high quality leads and increase occupancy at your senior living property? Of course, you do! One tool from the Yardi Senior Living Suite, Senior CRM, can help you boost lead conversions in four ways. Wait, What’s CRM? CRM stands for customer relationship management. It’s software that’s used to handle interactions with prospects […]

07 / 02 / 19

Meet Dennis McCarthy

You may have a bit in common with Dennis McCarthy, chief information officer at SRI Management of Tallahassee, Florida. Like Dennis, your organization may be facing growth. And like Dennis, you may be searching for a solution to help you manage that growth and prepare for future success. McCarthy’s senior living management company is expected […]

06 / 20 / 19