Erica Rascón

AUTHOR

Erica Rascón

Erica Rascón specializes in online content creation and social media. She joined Yardi in 2011 after receiving her bachelor's degree from Kennesaw State University and serving in the Peace Corps. Erica's interests include sustainability, philanthropy, and the arts.

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Recruiting for Commercial

Commercial real estate still faces a hiring crisis. Though pipelines are ready to burst, employment levels are at a 50-year low. Talent recruitment poses a challenge throughout real estate management, but commercial firms face unique battles that linger from the Great Recession. Only fresh strategies can help lift these organizations out of the hiring deficit. […]

09 / 30 / 19

The Drive to Succeed

Strong communities stick together to ensure that each member can thrive. Yardi Atlanta has forged an ongoing relationship with Mimosa Elementary School to help even the littlest community members become their best selves. Beating the Odds Mimosa Elementary School is a Title 1 school with about 800 students. As a school within an Economic Opportunity […]

09 / 25 / 19

Future Workplaces

Did you know that you and your tenants spend more than one third of your lifetime at work? That’s a lot of time spent indoors. As our “second place,” the physical workspace of the future must facilitate wellness, satisfaction, and retention. Built-in features can then complement tenants’ initiatives in those areas. Thought leader Brian Eichenseer, […]

09 / 21 / 19

Midsized + Mighty

Midsize tenants are driving the demand for industrial space in metropolitan areas. As a result, their needs shape the direction of and development within the industry. Major Markets for Midsize Tenants Midsize industrial tenants occupy space from 50,000-sq.-ft. to 300,000-sq.-ft. Yardi client and real estate services firm Avison Young lists key markets for midsize tenants […]

09 / 13 / 19

Get More from Yardi

Did you know that Yardi offers products and services for 18 industries? We are continually in development of quality software that maximizes technology and benefits your business. There are several ways to learn more about Yardi’s solutions for your real estate company. Online, All the Time The Resources page is available 24/7. Whether you’re looking […]

09 / 11 / 19

Justice for All

When Jennifer Smith began working as a staff attorney with Legal Aid Foundation of Santa Barbara County (LAFSBC), it was a natural step. As the daughter of a social worker and an attorney, she always wanted to be involved with nonprofits and community service. Fast forward seven years, and Smith is now the executive director […]

09 / 10 / 19

StopGap Toronto nonprofit

Access, Equity

If you see the picture on the right and think “wheelchair ramps,” you’ve only seen the tip of the iceberg. It’s also a stroller ramp, an aid for people with chronic joint pain, a ramp for tiny kids with tiny legs, and a blessing for CrossFitters on leg day. In short, all sorts of people […]

09 / 09 / 19

Developing Leaders

For most kids, growing up is riddled with lessons in how to be a good follower. Follow the rules at home. Follow directions at school. Follow the norms of the community in which we live. Youth leadership, however, is widely accepted as a means of instilling responsibility, positive self-image and motivation in kids. Youth Empowering […]

09 / 04 / 19

Is Bigger Better?

Units are getting smaller as apartment buildings grow larger for the first time in history. Interestingly, these large buildings are indicative of the nation’s troubled relationship with rental housing Characteristics of New Housing Report Bloomberg reports that developers completed 211,000 new housing units in about 2,000 buildings with 50 or more units. That’s the largest […]

09 / 02 / 19

Demystifying Data

Not sure what to make of your analytics page? You know analytics are important, yet you’re not comfortable interpreting the data. Demystifying data is the beginning of success! Learn how to interpret marketing data and make smarter marketing decisions. Metrics Matter Metrics help you get the most out of your marketing spend. Your marketing and […]

08 / 28 / 19

Sustainable Fun

Want to cut costs across your portfolio while improving environmental conditions for future generations? Of course you do. You can achieve both when you turn sustainability initiatives into games that get residents and tenants involved. The basic tools below can help you get started today. Gamification: Undercover Education (and Self-Help) Meetings, lectures, and classes on […]

08 / 21 / 19

Trimming Turnover

The turnover struggle is real. Multifamily leasing offices face a turnover rate from a conservative 21 percent to a jaw-dropping 54 percent. Why might promising talent abandon ship? To decrease your turnover rate, you’ve got to identify what’s ailing your staff. End inadequate training Job training can be costly and time consuming. Filling a job […]

08 / 19 / 19

Meals that Heal

It all started with football. In the early 70s, Philadelphia Eagles player Fred Hill spent many days in hospitals with his daughter as she underwent treatment for leukemia. The merciless straight-back chairs, lack of beds, limited and unhealthy food options were trivial problems compared to the cost of care and accommodations during treatment. It was […]

08 / 11 / 19

Hurricane Season

We are amid yet another hurricane season. (Along the east coast and the Gulf of Mexico, Hurricane season runs June through November). As recent history has taught us, locations that rarely experienced damages in the past are now at notable risk. The resources below can help owners of mixed portfolios take precautions to reduce risks […]

08 / 09 / 19

CASA Raleigh affordable housing

Housing, Affordable

Since 1937, the benchmark for cost-effective housing has remained the same. Occupants can be expected to allot about 30 percent of their income on housing. Yet in the Triangle region of North Carolina, many low-income families cannot find housing at 30 percent of their income. The struggle is exacerbated when disability and other medical issues […]

08 / 07 / 19