Argentum Illuminates

10 / 06 / 20

Last edited 02 / 22 / 26

2 min read

The annual Argentum Senior Living Executive Conference Argentum wasn’t live with thousands in attendance as is usually the case, but it still lived up to its legacy as a major event in the professionally managed senior living community industry.

Held in September and hosted by a major national trade association, Argentum offered 30 hours of programming over three days. Leaders from Life Care Services, Mather, Eclipse Senior Living, Heritage Communities and other providers offered tips on such timely topics as shifting from survival mode to a sales-oriented environment, giving buyers a seamless journey (“omnichannel marketing”), protecting health data from cyberattacks and staying ahead of COVID-19.

Besides sponsoring registration for the event, Yardi’s principal contribution was hosting a virtual session that addressed how advanced business intelligence technology can drive informed decision-making. Senior living executives J.R. Southerland and Richard Nix focused on one of Yardi’s new contributions to efficient senior living management – Yardi Senior IQ, a BI solution designed for senior living that compiles portfolio-wide information.

Southerland and Nix explained how executives can use Yardi Senior IQ to execute benchmarking, elevate reporting to investors, board members and others, and deliver details on everything from unit availability to current market rates.

Please contact us if you would like to know more about the business intelligence presentation or the Argentum conference in general.

AUTHOR

Joel Nelson, senior marketing writer, joined Yardi in 2007. His byline has appeared in New York Real Estate Journal, Canadian Property Management and Los Angeles Lawyer, among others. He has won multiple awards from major professional organizations including the International Association of Business Communicators and Public Communicators of Los Angeles. Joel earned a bachelor’s degree from Pomona College.

Argentum Illuminates

Recent articles

Yardi is a Forbes Best Company & Best Large Employer for 2026

What to do when CRE feels harder than it should

2026 multifamily reports: Download the latest from Yardi Matrix

We’re here to help