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Rocking Renting
There’s no arguing that the way renters search for a new apartment has undergone a dramatic, tech-influenced shift, one that is still evolving for multifamily. No matter what your property size, producing results via apartment search, mobile marketing and online leasing is crucial. When it comes to optimizing the online presence of an apartment community, […]
07 / 30 / 12
OS X Mountain Lion
Two majestic felines were spotted this week: a wild mountain lion on the UC Berkeley campus, and the OS X Mountain Lion, the new feline addition to the Mac family. In the case of the first lion, authorities advise not hiking alone, and if the animal is encountered, stand your ground and try to appear […]
07 / 27 / 12
Women’s Economic Ventures
The decision to start a small start-up business is a challenging one under any circumstances. With peer support and business training, success is far more likely for micro-entrepreneurs. Women and men in Santa Barbara, Ventura and Santa Maria, Calif., have gained such support with from Women’s Economic Ventures (WEV), a non-profit that supports economic empowerment […]
Carrie A. Traeger
With dual expertise in Human Resources and Information Technology, Carrie A. Traeger of Property Management, Inc. (PMI), is well-equipped to make smart business analysis decisions. Pennsylvania-based PMI, specializing in commercial, residential, manufactured housing and homeowner association management, has 225 employees and is predominantly a third-party, fee-based management firm. PMI manages 5.4 million square feet of […]
07 / 24 / 12
Size Matters
Imagine you’re on a game show – call it Real Estate Jeopardy – and have just been awarded a brand new home. The two prizes are behind unmarked doors – all you have to do is choose. (Drum roll please.) Behind door No. 1, you’ll find: A mansion modeled on the French Palace of Versailles. […]
07 / 23 / 12
Smoke-Free Multifamily
A boost to healthy lifestyles was delivered late last month when HUD and HHS unveiled two smoke-free housing toolkits. Working conjointly with public housing authorities across the country, the effort is an attempt to provide healthier homes and to cut costs for maintenance. One toolkit focuses on property owners/managers and the other targets residents. “A […]
07 / 20 / 12
Implementing Success
A major new business software implementation can be a daunting process. When the team at Colonial Properties Trust decided to make the switch to Yardi Systems, they were looking for a partner who could deliver a platform that would meet their day-to-day needs and grow along with the company. Ray Thornton, senior vice president of […]
07 / 19 / 12
iPhone Tricks
Having sold 35.1 million iPhones and 11.8 million iPads during the first three months of 2012, Apple is one of the world’s most ubiquitous technology companies. Chances are, you own one of these devices. But do you use it to its full potential? Even a longtime iPhone user may learn a few things from these […]
07 / 18 / 12
Handling Hoarding
Hoarding has affected multifamily housing firms long before any reality show. Also known as compulsive hoarding and cluttering, hoarding is the excessive collection of possession or animals. According to the International Obsessive Compulsive Disorder, it is closely linked with obsessive compulsive disorder, a mental illness that affects nearly 3 million people throughout the nation. As […]
07 / 16 / 12
Girls Inc.
With a long track record of empowering programming and after school care for girls age five and up, Girls Inc. of Greater Santa Barbara serves about 1000 young ladies each year in the Santa Barbara and Goleta areas. This dynamic program aims to make girls “strong, smart and bold” and inspire positive decisions that will […]
Dena Xifaras
Dena Xifaras started her professional life as an international management consultant, work that involved international travel to oversee decidedly for-profit projects. But she’s found her true calling back home in Massachusetts, where Xifaras has built a successful career in multiple roles for Boston-based Preservation of Affordable Housing (POAH), a national non-profit and Yardi affordable housing […]
07 / 10 / 12
Big Data
Companies strive to better understand their customers and stay a step ahead of their competitors. Various methods of accomplishing these goals have come and gone over the years but none has stirred as much buzz as Big Data. Through such analytics, companies now have the power to explore human-generated data in addition to transactions, market […]
07 / 09 / 12
Emily D’Urso
Anyone who has ever worked in onsite property management probably has a small arsenal of stories to share. But WinnResidential’s Emily D’Urso is the first mom we’ve met whose kids ask her to entertain them with tales of a property manager’s daily life. “I had so many stories about things I had to fix or […]
07 / 05 / 12
Surface Tablet
Earlier this month, Microsoft pulled an Apple move and debuted its new Surface tablet to a hushed crowd of tech media bigwigs. It had all the hallmarks of a classic Steve Jobs production: a rented out art studio space, regal staging, and fanfare designed to shock & ahhh. This aggressive cribbing from the productions that […]
07 / 02 / 12
NAA Recap
At last week’s National Apartment Association Conference and Exposition in Boston, there were tons of great vendors, networking opportunities with thousands of industry peers, interesting sessions and a few too many Red Sox jerseys, in this New Yorker’s opinion. Here are some take-aways from the conference. Accountability actually matters. In a session titled “Improving Performance […]
07 / 02 / 12
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