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Ubuntu Phone

Canonical’s first Ubuntu-based smartphone has finally been released – BQ Aquaris E4.5 Ubuntu Edition is available in the European Union for €170 ($190). Chinese distribution is also underway – a date for U.S. release hasn’t yet been publicized. The technical specifications of the phone are far from exciting, especially after the much talked about Ubuntu […]

05 / 08 / 15

Five Affordable Cities

“New York apartment market stays white-hot,” “Seattle multifamily development on a roll,” “San Francisco rents through the roof,” – we’ve all read the headlines. We come across them daily, as the nation’s top metro areas continue to post high rent growth numbers and apartment projects continue to pop up all over America’s large urban centers. […]

05 / 07 / 15

Passive Retention

As building permits increase this year and healthy competition is restored, multifamily must revisit resident retention practices. Luxury amenities, home automation technology, and quarterly vacation giveaways are unsustainable: amenities and technology quickly become outdated, requiring costly upgrades, and it’s hard to find room in the budget for grandiose vacation packages. What feature can increase tenant […]

05 / 06 / 15

AIM Highlights

HUNTINGTON BEACH, Calif. – in a competitive Washington D.C. multifamily market, WC Smith released a secret weapon to lease up its 2M property in NoMa: an adorable, social media-savvy English  bulldog puppy. “Everyone loves pets (in D.C.), but no one has time to take care of them,” said Holli Beckman, Vice President of Marketing and […]

05 / 05 / 15

The Facebook Bridge

Pretty much everybody (and their mommas) is on Facebook. With 1.44 billion monthly active users at th end of Q1 2015, you can’t afford to not be on Facebook. But you can’t afford to waste your time on the platform, either. In 2013, Facebook changed its algorithm so that your content will only reach 3– […]

05 / 05 / 15

Native Marketing

Native marketing is a term that Gary Vaynerchuk made popular in his book, “Jab, Jab, Jab, Right Hook.” The term describes how social media marketing must be customized for each platform. As you can imagine, becoming an expert on two or three platforms takes time and money, which are two resources that marketing departments rarely […]

05 / 04 / 15

Making a Move?

Major metros are great, but the U.S. is  also home to dynamic second and third-tier cities that offer strong economies, booming job markets and unique local culture. Many of the nation’s smaller metro centers are brimming with business opportunities and the chance to be part of positive change. The Huffington Post recently nominated five such […]

05 / 01 / 15

Project Tango Tablet

Google likes to play, and the company’s innovative ATAP group has been toying with a 3D-mapping project  that would enable hardware to approximate with the same visual acuity of the human eye. The feature was already available in autonomous robots and military research labs, but Google’s Advanced Technologies and Projects division wants to make it […]

04 / 30 / 15

Property SOS

As much as we applaud new multifamily construction here on The Balance Sheet, we realize that it’s not good news for everyone. Owners of dated properties know that the new, shiny rentals up the street with the unbelievable move-in deals may create stiff competition. Fortunately, a few strategic updates can help your aging property feel […]

04 / 29 / 15

Nepal Earthquake

The devastating earthquake that struck Nepal Saturday has prompted rapid international response to aid the millions of people affected. Thousands of people were killed, with the death toll changing daily, and up to 8 million Nepalese are estimated to be impacted. Shelterbox USA, a disaster support non-profit that is rooted in Rotary volunteerism, immediately dispatched […]

04 / 28 / 15

Data Leasing

Large retail centers used to be revered for their prestige and variety. Getting to the 2 million-square-foot Sears and Roebuck center in Atlanta, GA was once a pilgrimage for consumers throughout the region. The days of such super-sized department stores are long gone. With the growing popularity of online shopping, brick-and-mortar stores are steadily shrinking. […]

04 / 28 / 15

Media Spotlight

Yardi’s Procure to Pay platform was recently featured on “Corporate Review,” hosted by Donald Trump Jr. with airings on the Bloomberg channel and Fox Business Network. The focus of the piece, conducted in an interview format with Brad Setser, Yardi’s Vice President of Marketing, and Akshai Rao, Business Development Manager for Procure to Pay, is […]

04 / 27 / 15

How Seniors Search

Research funded by Google sheds light on how seniors search for housing for themselves and their aging parents. The results are helping senior housing experts improve marketing strategies and concentrate their efforts on what truly matters to America’s aging population. In October 2014, Google issued a survey to 2,000 Baby Boomers between the ages of […]

04 / 23 / 15

The ARK at JFK

In the first quarter of 2016, ARK Development—a Racebrook portfolio company—will open The ARK at JFK, the world’s only animal-only airport terminal. Construction is now underway on the 178,000 square foot facility, which has made the news from Germany to Japan to India. Racebrook CEO John J. Cuticelli Jr. is no Dr. Dolittle – he […]

04 / 22 / 15

Project Phire

One is tough, you drop it and it doesn’t shatter, the other is super resistant to scratches; one is named after a massive primate, the other after a wonderful gemstone. Gorilla Glass and Sapphire Glass are the two major product players in the tough glass race. Gorrilla Glass is developed by Corning, a leading innovator […]

04 / 21 / 15