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Leasing Genius

Do you know how to take the leasing lead in your market? It might be easier than you think! The results of our recent leasing strategy survey revealed that smart multifamily firms have multiple opportunities to increase performance and out-market, out-lease, and out-renew the competition. But to beat the competition, you have to know what […]

06 / 09 / 15

Marketing

A Day in the Life

At Yardi, we know that the software we create for our clients becomes not just a tool for better business management, but a platform that becomes a major part of their daily lives. Our clients help us understand the business challenges that they face on a daily basis, and in turn, we work to develop […]

06 / 08 / 15

Affordable housing

All-Fiber Home Run

The Atlanta Braves and Comcast have entered into a landmark multi-year technology and real estate partnership that will call for multi-terabit network capabilities to SunTrust Park and the surrounding community, creating the most technologically advanced mixed-use development in the U.S. Under the terms of the deal, Comcast will provide video, voice and high-speed Internet connectivity […]

06 / 05 / 15

Solar Upgrades

As green features become more and more important both from an environmental point of view, as well as a tool to increase occupancy and attract eco-conscious renters, the pressure is on for apartment owners. While many green upgrades do come with a high price tag, plenty of green upgrades can be achieved at relatively low […]

06 / 04 / 15

Google I/O 2015

SAN FRANCISCO – Last week, The Moscone Center West hosted one of the world’s largest games of Pong while Google presented the products and services it’s been brewing up for the past year. At the I/O keynote, Google showed primary focus on optimizing Android, complemented by a new Google Cardboard and a VR camera system […]

06 / 02 / 15

Optimizing ROI

Savvy marketers know the importance of having good data to draw on when making marketing decisions. Google Analytics is the most widely known, free analytics platform available. Last month, the digital marketing experts at RentCafe hosted a call to dig in to the importance of using analytics data to understand your online audience, traffic, and […]

06 / 01 / 15

Marketing

Project Mercy

Yardi proposal writer Lexi Beausoliel and her husband, Matthew, can call themselves homebuilders – multiple times over. Each year, the Santa Barbara couple makes at least one trip to the Colonias of East Tijuana, Mexico, to assist with a Southern California home building non-profit called Project Mercy. Since 1991, volunteers participating in the project have […]

05 / 29 / 15

Meet the Fifields

When Steven and Randy Fifield discuss what sets their company apart from its competitors, they often use a hockey analogy. They speak of being able to “anticipate where the puck is going,” as Randy Fifield says. It’s a fitting metaphor to describe the couple whose companies, Chicago-based Fifield Companies and Los Angeles-based Century West Partners […]

05 / 28 / 15

Vaughan Metropolitan Centre

Building along public transit lines has long been a popular way to ensure that traffic flows easily to a retail property. A lack of transit options does not have to deter an otherwise promising development. At Vaughan Metropolitan Centre in Canada, Yardi client Calloway REIT demonstrates how to build smart, minimize sprawl, and convince transit […]

05 / 27 / 15

News

Miller-Valentine Group

As the nation’s apartment industry revels in Gen Y’s affinity for apartment living, developing high-density, high-amenity projects in urban centers across America, there is another force shaping the industry: aging Boomers. In 15 years one in five Americans will be 65 and older and the 50-plus generation will swell by 23 million individuals, reaching 132 […]

05 / 22 / 15

Wood Residential

With demand for new, high-quality urban apartment projects on the rise nationwide, Wood Residential has been busy. Parent company Wood Partners builds, positions and then sells Class A apartment communities in the nation’s most popular major cities. Wood Residential’s job is to lease up the properties at the highest rate, providing a strong residency foundation […]

05 / 21 / 15