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Native Marketing
Native marketing is a term that Gary Vaynerchuk made popular in his book, “Jab, Jab, Jab, Right Hook.” The term describes how social media marketing must be customized for each platform. As you can imagine, becoming an expert on two or three platforms takes time and money, which are two resources that marketing departments rarely […]
05 / 04 / 15
Making a Move?
Major metros are great, but the U.S. is also home to dynamic second and third-tier cities that offer strong economies, booming job markets and unique local culture. Many of the nation’s smaller metro centers are brimming with business opportunities and the chance to be part of positive change. The Huffington Post recently nominated five such […]
05 / 01 / 15
Project Tango Tablet
Google likes to play, and the company’s innovative ATAP group has been toying with a 3D-mapping project that would enable hardware to approximate with the same visual acuity of the human eye. The feature was already available in autonomous robots and military research labs, but Google’s Advanced Technologies and Projects division wants to make it […]
04 / 30 / 15
Property SOS
As much as we applaud new multifamily construction here on The Balance Sheet, we realize that it’s not good news for everyone. Owners of dated properties know that the new, shiny rentals up the street with the unbelievable move-in deals may create stiff competition. Fortunately, a few strategic updates can help your aging property feel […]
04 / 29 / 15
Data Leasing
Large retail centers used to be revered for their prestige and variety. Getting to the 2 million-square-foot Sears and Roebuck center in Atlanta, GA was once a pilgrimage for consumers throughout the region. The days of such super-sized department stores are long gone. With the growing popularity of online shopping, brick-and-mortar stores are steadily shrinking. […]
04 / 28 / 15
Nepal Earthquake
The devastating earthquake that struck Nepal Saturday has prompted rapid international response to aid the millions of people affected. Thousands of people were killed, with the death toll changing daily, and up to 8 million Nepalese are estimated to be impacted. Shelterbox USA, a disaster support non-profit that is rooted in Rotary volunteerism, immediately dispatched […]
04 / 28 / 15
Media Spotlight
Yardi’s Procure to Pay platform was recently featured on “Corporate Review,” hosted by Donald Trump Jr. with airings on the Bloomberg channel and Fox Business Network. The focus of the piece, conducted in an interview format with Brad Setser, Yardi’s Vice President of Marketing, and Akshai Rao, Business Development Manager for Procure to Pay, is […]
04 / 27 / 15
How Seniors Search
Research funded by Google sheds light on how seniors search for housing for themselves and their aging parents. The results are helping senior housing experts improve marketing strategies and concentrate their efforts on what truly matters to America’s aging population. In October 2014, Google issued a survey to 2,000 Baby Boomers between the ages of […]
04 / 23 / 15
The ARK at JFK
In the first quarter of 2016, ARK Development—a Racebrook portfolio company—will open The ARK at JFK, the world’s only animal-only airport terminal. Construction is now underway on the 178,000 square foot facility, which has made the news from Germany to Japan to India. Racebrook CEO John J. Cuticelli Jr. is no Dr. Dolittle – he […]
04 / 22 / 15
Project Phire
One is tough, you drop it and it doesn’t shatter, the other is super resistant to scratches; one is named after a massive primate, the other after a wonderful gemstone. Gorilla Glass and Sapphire Glass are the two major product players in the tough glass race. Gorrilla Glass is developed by Corning, a leading innovator […]
04 / 21 / 15
Alfrieda Green
Beginning this June, the city of Chicago has mandated utility benchmarking for all commercial buildings larger than 50,000 square feet. Urban Innovations, which manages 11 properties totaling 750,000 square feet in the Windy City, is one of a handful of property managers that already has nearly 8 years of such data already in hand. Yardi […]
04 / 20 / 15
Turf War
The battle for territory in the mobile payments sector is heating up. The ability to pay at the cash register with just the smartphone is motivating other mobile armies to take a stand, especially after Apple Pay was launched with the iPhone 6 and iPhone 6 Plus. Apple Pay proved to be easy to use; […]
04 / 16 / 15
Tricon American Home
As part of a plan to scale its operations, Tricon American Homes wanted to replace several business systems with a single, integrated source of data whose automation and efficiency would let it grow its portfolio without adding overhead costs. The single-family rental home owner and management company executed this plan by implementing a single solution […]
04 / 16 / 15
Balázs Székely
“If I could have any superpower in the world it would be X-Ray vision, no doubt about it. I mean, come on, who doesn’t want to have X-Ray vision?” laughs Balázs Székely, an enthusiastic member of Yardi’s publishing team. The 25-year-old aquascaper and Red Hot Chili Peppers fan joined Yardi in October 2013, after a […]
04 / 14 / 15
Thornton Oliver Keller
Thornton Oliver Keller is preparing for anticipated portfolio growth by eliminating manual processes, streamlining budgeting, and improving client services and reporting. To accomplish these objectives, Idaho’s largest commercial real estate firm recently selected Yardi Voyager® 7S, a mobile-enabled Software as a Service platform for commercial property management and accounting, and products from the Yardi Commercial […]
04 / 14 / 15
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