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United Way Shoebox
Before you discard an empty shoebox or a duplicate Happy Meal toy, think again. Those seemingly small items can go a long way toward promoting health and happiness for women and children in need. The Shoebox Project is a program hosted by the United Way. A few weeks before Mother’s Day each year, United Way […]
05 / 18 / 18
Pet-Friendly, Plus
Welcoming pets onto your property was your first step in the right direction. Nearly 70 percent of U.S. households own a pet, reports the 2017-2018 National Pet Owners Survey. Pet-friendly apartments appeal to a broader spectrum of households. But don’t stop there! Several properties in your area are also pet friendly. What makes you different? Outshine […]
05 / 16 / 18
Providence Place
“You can’t manage what you don’t measure,” says Gino Gentile, VP of sales and customer service for senior living provider Providence Place of Pennsylvania. Providence Place needed integrated software to handle lead management at its five senior living properties. It became clear to Gentile that streamlining Providence Place’s operations on a centralized platform would help […]
05 / 14 / 18
Argentum
Don’t miss the Argentum Senior Living Executive Conference and Expo on May 14-16, 2018. This year’s event will take place in sunny San Diego. The Conference Join more than 2,700 of your fellow C-level executives for three days packed with informative sessions and networking opportunities. Sessions covered include memory care, technology, hiring and management, safety, […]
05 / 14 / 18
Increase Leads
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are mighty tools to increase leads and conversions for your properties. Odds are, you’re already too busy to master those tools. Below are three quick tips to make SEO and SEM work for you. 3 Quick Tips for Increasing Leads Don’t underestimate the power of SEO. […]
05 / 13 / 18
UCSB TMP
One of the most innovative programs on the UC Santa Barbara campus, the Technology Management Program (TMP) benefits students, employers, and the community at large. The TMP focuses on practical applications of tech and engineering skills in the workplace, and now offers a fast-tracked master’s degree program for those wishing to further their education. “We […]
05 / 11 / 18
5 Hottest Markets
In many cities, senior housing growth has plateaued. Over saturated markets have led to stagnant occupancy rates. According to the National Investment Center for Seniors Housing and Care, 2017 ended with the national occupancy rate at 88.8 percent, down 70 basis points year-over-year. The greatest stagnation takes place in markets with low barriers to entry, […]
05 / 10 / 18
Blogging 101: Pt 5
On our previous post, there were a few loose ends to tie before hitting publish on your blog post. Once those important details are complete, you are ready to share your content with the world via social media! Why Use Social Media to Share Content? Without social media marketing and SEM services, the only way […]
05 / 09 / 18
Apartment Jobs
The National Apartment Association Education Institute (NAAEI) now issues monthly reports called the Apartment Jobs Snapshot. The report includes an overview of the job market as well as a special highlight for a key position within the industry. Creating the Report The report addresses concerns faced by NAA members for years: a lack of comprehensive […]
05 / 06 / 18
CRE Tech
“CRE Tech Industry—Boom or Bust?” was the question posed in a recent Realcomm-hosted webinar. The answer will depend on technology providers’ ability to differentiate themselves and deliver solutions that create value for building owners and operators, according to a panel of real estate technology suppliers, investors and users including Yardi’s Alex Stanton. The five webinar […]
05 / 05 / 18
May Holidays
The month of May has a ton of holidays. You don’t have to keep up with them all, but highlighting a few can be a rewarding way to engage residents. Here are a few May holiday ideas that can help to build loyalty and boost resident retention. May 6, National Nurses Day May 8, National […]
05 / 04 / 18
Better Homes
Better Homes LLC in the United Arab Emirates takes pride in seeing things just a little sooner than almost everybody else. Linda Mahoney formed the company in 1986 after noticing the lack of professional real estate companies in Dubai, the country’s largest city. Since then, she and her team have dedicated themselves to understanding their […]
05 / 03 / 18
Blogging 101: Part 4
Once you add great media to your blog post, you’re almost ready to hit publish! There are three tidbits that will help readers find your blog post and bring greater return on your investment. Add Categories and Tags Categories and tags are primarily used to organize your content and make it easier for readers to […]
05 / 02 / 18
Blogging 101: Part 3
Once you’ve chosen a blogging platform and written content, the next step in creating an engaging blog post is to include great media. Media includes visuals such as photographs, infographics, illustrations, and videos. For today’s post, we will focus on photography. Most modern smartphones are adequate to take a great image for blog posts and […]
05 / 01 / 18
CycleMAYnia
CycleMAYnia returns to the Central Coast from May 1-31, 2018. The “Bike Month” encourages people of all ages and biking abilities to get out and ride. Established in 2005, the regional event promotes good clean fun through activities hosted by local businesses, organizations, and community members. This year’s CycleMAYnia will feature 40 bike rides and […]
04 / 30 / 18
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