Argentum Launches Program

Did you know women hold 70% of senior living management jobs? Still, despite being dominated by female leadership, the senior living industry lacks equal representation in the C-suite.

That’s exactly why leading association Argentum is stepping in to drive change.

We’re pleased to highlight Argentum’s Women in Leadership (WIL) mentorship program, a monumental grassroots effort to develop C-suite diversity. The program was officially launched at this year’s Argentum Senior Living Conference & Expo.

Argentum kickstarts Women in Leadership program

If you attended Argentum 2021, you may have witnessed the WIL launch in the “Are you building relationships or leveraging them?” session. Team Yardi was proud to attend and learn about the impactful program, which is all about opportunity and balance.

Led by Collette Gray, president and CEO of Integral Senior Living, the program will guide women on their paths to more senior-level positions. And the program’s support subcommittee is something special. Including two inspiring Yardi clients, CEO of Clearwater Senior Living Danielle Morgan and COO of Thrive Senior Living Nicole Moberg, the group will support women in the program.  

Other subcommittee members include COO/EVP of Century Park Esmerelda Lee, CEO of Arena Myra Norton and the group’s chairwoman, CEO and Co-Founder of Connected Living Sarah Hoit.  

The program has four pillars of focus including education, support, celebration and measurement.

Argentum anticipates an abundance of interest, too. Mainly because they’re making it easy for women to sign up via a quick online survey. Once they’re signed up, women are matched with mentors and the supportive journey begins.

The Women in Leadership program is paving the way for females in senior living. We encourage you to read more about WIL here

SHARE POST

Facebook LinkedIN

AUTHOR

Natalie Mahn is a senior marketing writer at Yardi. You'll find her writing for the REACH by RentCafe team, where she loves putting her creativity and agency experience to the test. Natalie is based in Thousand Oaks, California.

Recent articles

Presenters at Yardi Senior CRM Road Show in Toronto, November 2025

On the road again for Senior CRM & smarter sales

The Senior CRM Road Show rolls into new cities this spring. Senior living sales and marketing leaders explore CRM trends, AI innovation and strategy for stronger move-ins.

RentCafe Senior Living Portal

3 ways to simplify the resident & family portal experience

See how senior living providers simplify billing, document signing and activity registration with our updated portal designed for residents and families.

Team Yardi at Sales Conference event

Yardi sales team unites for community service organizations

More than 400 members of Yardi’s global sales team took time out from a recent internal conference to assemble welcome care bags for four local nonprofits.

03 / 10 / 26