Yardi Acquires LTS

04 / 04 / 12

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Yardi has acquired Lead Tracking Solutions (LTS), a Costa Mesa company that developed an innovative lead tracking and lead management software solution. Read the full press release.

LTS’ PopCard™ is a Follow-the-Lead solution designed for any industry, according to the company’s website. It uses advertising to attract customers and increase foot traffic, and bridge gaps in lead management, marketing campaigns, employee performance, customer care, and service requests.

“With its prospect and customer relationship management capabilities, the PopCard represents our latest addition to our end-to-end multifamily platform,” said Terri Dowen, senior vice president of sales for Yardi. “Automating prospect management with the PopCard will further help our clients increase efficiency and marketing productivity.”

Yardi Voyager™ clients will have the opportunity to use the PopCard’s lead-to-lease solution to track prospects and maximize marketing spend.

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