Yardi senior living suite

Safeguarding Seniors

As the novel coronavirus spreads, senior living providers are taking every precaution to keep their residents healthy and safe. That includes visitor restrictions and entrance screenings. While effective, these safeguards are also creating anxiety for residents and their loved ones, who now find it harder to see each other. What’s happening in the community? How […]

03 / 27 / 20

Websites that Wow

The first tour a prospect takes is not at your community. It’s on your website. Nearly 90% of senior living prospects will visit a community’s website before they ever reach out. For senior living marketers, that means the community’s online presence needs to be as impressive as its physical campus is. We’re talking clean, modern […]

02 / 28 / 20

Marketing

senior care talent aquisition and retention

NIC Spring Conference

The health care industry has never been that big of a player in senior living, despite what you’d think. Since Medicare traditionally does not cover long-term care, many hospitals, physicians and service providers have largely overlooked the opportunity that independent and assisted living communities can provide for better health outcomes. But regulations are slowly changing, […]

02 / 21 / 20

Meet Nicole Graham

How do you efficiently run an affordable assisted living community? We spoke with Nicole Graham to get the answers. Nicole is a licensed administrator for Nevada HAND, the largest nonprofit for affordable housing in the state. They’ve helped thousands find a place to call home – including older adults. Nevada HAND owns and operates two […]

02 / 18 / 20

Senior Living Marketing

From clothes to cars to a place to call home, every search now starts online. For senior living providers, that means their community must be easy to find in Google results and on social media. Otherwise, prospects may never discover them. But how do you rank high on Google? Or get featured in Facebook feeds? […]

02 / 10 / 20

Marketing

Smart SMS Marketing

You know how the stereotype goes. “Older people don’t use technology.” “Smartphones are too complicated for seniors.” “A flyer or a phone call is the only option.” Reality, as it turns out, begs to differ. According to an AARP survey, over 90 percent of older adults use technology to stay connected. And among those surveyed, […]

01 / 30 / 20

Marketing

Pet Therapy Pros

One of the best forms of therapy for older adults is also the furriest. Turns out, a friendly dog or two can do a lot to lift the mood and health of those who live in senior living communities. Pet therapy (or animal-assisted therapy in non-layman’s terms) is a service where animals – usually dogs […]

12 / 17 / 19

Senior Living Leaders

New regulations. Rising acuity. Huge demographic shifts. There’s no doubt that senior living as an industry is changing. And it’s changing faster than many providers are ready for. But there are a few who are facing these challenges head on, ready to adapt with novel practices and new technologies. Earlier this year, Senior Housing News […]

12 / 10 / 19

Thrive Senior Living

How do you effectively track your sales activities? You got to make it fun, says Nicole Moberg, chief sales officer for Thrive Senior Living. Based in Atlanta, Thrive Senior Living operates more than a dozen communities across eight states and Washington D.C. Over the past decade, they’ve worked to redefine what senior living stands for, […]

11 / 20 / 19

Driving Adoption

For senior living providers, collecting payments online reduces staff workload and increases cash flow. For senior living residents and their family members, it saves time and eliminates hassle. A win-win all around. So why is it then that so few residents pay online? At Validus Senior Living, the finance team understood the value of online […]

11 / 12 / 19

Data Driven Growth

When you work in an industry where margins are tight, having the data to see exactly how your business is performing – and what steps you need to take – is vital. This is especially true for senior living, which currently faces one of its lowest occupancy rates in years. Greg Puklicz of 12 Oaks […]

11 / 08 / 19

Embracing Technology

If you have ever looked at a demographic chart of the U.S. recently, you know there are millions of Baby Boomers poised to enter their golden years. Investors have also seen the writing on the wall, and have been funding senior living developments over the past decade. It’s led to an oversupply problem as more […]

11 / 02 / 19

Leading Long Term Care

Oregon has long been a leader in long-term care. In fact, the first assisted living community in the US opened there in 1983. And in the decades since, the Oregon Health Care Association has pushed for higher-quality care and new, innovative services. It’s no surprise then that their Annual Convention is one of the industry’s […]

10 / 16 / 19

Easier Medicaid Billing

For many residents in senior living communities, Medicaid is a stable source of funding for care. But for just as many owners and operators, Medicaid is a source of billing frustration. Since each state manages their own Medicaid programs, senior living providers can have wildly different processes for getting reimbursed for care among their communities. […]

10 / 14 / 19