Westbrook Mgmt Dec14

Westbrook Mgmt

Maintaining a family-oriented company culture does mean limiting corporate growth. Westbrook Management of Milwaukee maintains the balance with Yardi Voyager. Westbrook Management supervises about 2,000 units, including 450 units of affordable housing. Anthony Franda joined Westbrook Management four years ago to serve as the Controller and CFO of the small organization. He quickly embraced the tight-knit office community. “It’s a small, family-owned organization. Because it’s small, we all wear a lot of hats. Everybody is valued,” says Franda (pictured, right). “I think having direct interaction with the owners allows me to see that I’m having an impact and that I’m valued and appreciated.” While the family-owned atmosphere was great for office culture, staying small wasn’t a long-term plan. Westbrook Management had the talent and will to grow. But Franda soon realized that an outdated software system limited the company’s capacity. Franda attended a National Apartment Association (NAA) conference in search of a solution to the outdated software. “We went to an NAA conference and saw everything that the industry was doing. Our system couldn’t handle anything, really, that the industry was moving towards. I realize that we had an antiquated system. Not only that, but the software company that we were with wasn’t investing in the product. They weren’t updating,” Franda says. “I realized that we were in the wrong system.” Westbrook Management thoroughly researched several software options before selecting Yardi Voyager. Franda explains, “Yardi is an industry leader and they invest a lot in new technologies. The one thing that I realized is that if you’re not constantly improving with all of the new technologies that are coming out, within a few years, you’re going to be antiquated. I needed to find a software company that is constantly improving their processes and investing...