Tag: landing page

Increasing Conversions

Landing Pages Part II

In last week’s post, we answered your basic questions about landing pages: What is a landing page? Why is it powerful? What should it include? But landing pages are tricky tools. What they should exclude is just as important as what they should include. When landing pages include undesirable features, your conversion rate suffers. That […]

Marketing

Increase Conversions

Master the Landing Page

If your pay-per-click (PPC) campaign leads prospects to your home page, you’re missing out on conversions. Creating a landing page for your paid ads is a proven way to increase your conversion rate. What is a landing page? A landing page is not built into your website through the navigation menu. It is a stand-alone […]