iPhone SE

Aside from the ongoing battle with the Department of Justice and its commitment to customer data privacy, Apple found one hour in March to introduce a few springy updates—a new iPhone, new iPad, news on the Apple Watch, Apple TV and CarPlay, and a new iOS version. The world today has smartphones that come in two sizes—big and huge. It is hard to turn to smaller devices after going big. Yet, the new iPhone SE seems to be the first one made for those with thumbs lacking the wingspan of albatrosses. As the company said, “this light and compact phone is designed to fit comfortably in your hand”. Steve Jobs’ words come to mind regarding phones and how they should match the ergonomics of your hand. In 2010, as competitors were selling larger devices, he mocked a big phone: “You can’t get your hand around it… No one’s going to buy that.” But in 2014 Apple changed its mind and released iPhones with 4.7 inches and 5.5 inches, up from 4 inches for older models such as the iPhone 5 and 5S. Yet more than 30 million consumers bought the older four-inch iPhones last year, according to the company. “Some people even pleaded with us to please keep the four-inch products,” said Greg Joswiak. Apple made now another U-turn with this new 4-inch phone (was Steve Jobs right after all?) The iPhone SE will be released on March 31. It has the style of iPhone 5S released in 2013 (adding the new rose gold color), but the inside hides most of the upgrades launched with the iPhone 6S released in 2015. Yes, only most of them. The iPhone SE comes equipped with the same powerful 64-bit A9 processor as the 6S, which makes it...