Getting Match Fit May20

Getting Match Fit

Yardi recently partnered with the UKAA and Get Living to deliver a webinar which explored the effects that Covid-19 has had on the build to rent market. Yardi’s special guests from Get Living, Chris Armstrong, Brand, Technology and Experience Leader and Ian Gibbs, Director of Neighbourhoods, shared their experience on how brand, technology and operations have come together through the pandemic. Justin Harley, regional director at Yardi, kicked off the webinar by sharing some interesting technology trends that Yardi had collated throughout the pandemic. Harley highlighted that technology should be at the heart of any business as the need to be ‘digital-ready’ grows. The count of virtual tours, online applications and resident app downloads are at an all-time high, and data analysis from Yardi shows that resident app usage has doubled since lockdown. Underlying technology has become more essential than ever before. “Technology is a critical part of a business’s infrastructure, just like the physical foundations of any building” said Harley. He posed the question, “when we’re out of lockdown, will these tech tools stay crucial to businesses?” Are you Match Fit? The Get Living duo, Gibbs and Armstrong, scattered sporting analogies throughout the webinar as they compared their response to Covid-19 as becoming ‘match fit’. “We’ve been working on becoming ‘match fit’ for some time now. Gibbs compared Get Living as being ‘at times close to the top of the table’ before new opponent Covid-19 arrived, challenging the team in more ways than they were prepared for. Armstrong compared the Get Living team to being stood on the side lines, discussing the best tactics to take to win the match. He said their first step was to get the right people in the room and to talk it through about how to play...