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Apple’s Fall Crop

Apple’s annual fall product preview featured a colorful array of unprecedented announcements kept 6,000 in-person attendees and thousands more online viewers interested for more for almost two hours. “To wear it is to love it.” Everyone knew there would be a new pair of iPhones—the iPhone 6S and 6S Plus—but this is not how the […]

09 / 14 / 15

WWDC 2015

The 26th WWDC presented a new level of Apple software power, setting a high standard for hardware improvements that will be announced later this year. Attendees gathered from over 70 countries to celebrate the 100 billion Apple app download milestone (an impressive 850 apps are downloaded per second) and to assess future opportunities. The App […]

06 / 17 / 15

Apple Springs Forward

Clocks sprung forward announcing spring and so did Apple one week ago in San Francisco, where the latest devices and services were announced. Some of them were expected, having been announced in late 2014, some of them were surprises which kicked up international conversation. A brief review of the company’s numbers reminded the audience why […]

03 / 16 / 15

Marketing Magic

Congratulations: your attention span is now shorter than that of a goldfish…by one whole second. Recent studies show the average human attention span is now 8 seconds.  That means social marketers and digital advertisers have to hook you with compelling content within moments.  How much does that bait cost?  Advertisers spent an estimated $8.5 billion […]

12 / 31 / 14

New Apple Offerings

The new holiday lineup from Apple has launched, and Tim Cook calls it “the strongest lineup of products that Apple has ever had.” Joining the iPhone line and the updated iOS are the new iPads, iMac, and OS X Yosemite. The iPad Air 2 is a 6.1mm thick tablet, down from the previous 7.5mm; this […]

11 / 04 / 14

Apple’s Autumn Crop

In the technology world, autumn brings with it a new line of Apple devices. From the stage of the Flint Center in Cupertino earlier this week, the launch location of Macintosh and iMac, Tim Cook announced the arrival of the new generation of iPhones and the debut of the company’s much-anticipated first wearable, the Apple […]

09 / 12 / 14

iOS for Enterprise

Apple and IBM share a past, and recently announced plans to share a future, as both look to continue growth in their respective market niche. The news brought back memories from 30 years ago, when a partnership between the two companies was unimaginable. The goal of the partnership, according to an Apple press release, is […]

07 / 25 / 14

Apple Pushes Continuity

SAN FRANCISCO – The 2014 Apple keynote, delivered here earlier this month, revealed some incredible updates for iOS and OS X, due this fall when the accompanying hardware will be unveiled. The main theme this year is Continuity, which urges users to imagine how much better their digital life would be if the phone, tablet, […]

06 / 18 / 14

Sapphire Glass

Apple’s highly-anticipated sapphire glass will not only offer super-protection to our favorite electronic devices, but will also improve battery life by the addition of solar-powered charging cells. Sapphire is one of the three gem-varieties of corundum, the other two being ruby – corundum in a shade of red – and padparadscha – a pinkish-orange. Although […]

02 / 28 / 14

Windows and OS X

I split my days between Windows and OS X. Sometimes I feel like a child whose parents got divorced and I have the responsibility of pleasing them both. At the same time I am the child who’s pampered by the parents who try to make up for their separation. For the tech lover in me, […]

12 / 13 / 13

Apple’s October Keynote

Apple’s Oct. 22 product update event in San Francisco introduced a few new devices and detailed information about recent soft-launched products. Some techfiends focused on the iPad models, for others the Mac Pro held the stage. Many Apple fans the announcement of the Mavericks OS X with joy, while a few received it with suspicion. […]

10 / 30 / 13

WWDC 2013

“If everyone is busy making everything, how can anyone perfect anything?” That was the opening line of the 24th Apple World Wide Developers Conference that wrapped up last week. Tickets to this year’s event sold out in only 71 seconds. Over 1,000 engineers from more than 60 countries gathered for the first-look reveals of software, […]

06 / 18 / 13

50 Billion Strong

The number of applications downloaded from Apple’s iTunes store has now surpassed 50 billion. That’s a lot of apps in five years’ time. And the lucky person who downloaded the 50 billionth app is being handsomely rewarded with a $10,000 iTunes gift card to be spent on – guess what? – more apps. And that’s […]

05 / 10 / 13

Magic 8 Ball

Anticipating Apple

After a stellar 2012, what does 2013 hold for Apple? Let’s have a look at the online speculation and buzz, and tell us your thoughts in the comments. Apple Radio One of the new products on this list is the “Apple Radio”. This will be a free service that would gain revenue through ads, as […]

01 / 16 / 13

A Look Into iOS 6

Your favorite Apple devices – the iPhone 3GS, iPhone 4, iPhone 4S, iPad 2, third-generation iPad, and the fourth-generation iPod touch – get a makeover with the new iOS 6 upgrade that will be rolled out this fall. The announcement, made during the keynote speech to the Apple Worldwide Developers Conference, went into some detail […]

06 / 18 / 12