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Drive Revenue
Permitting pets on your premises comes with its fair share of challenges. But with the right tools, permitting pets can also help to drive revenue by attracting renters and promoting resident retention! The tips below can help you create a pet-friendly property that adds value to the renter experience. Start with the basics—welcome pets! According […]
08 / 05 / 19
Blogging 101: Part 2
In our previous post, we compared popular blogging platforms WordPress, Wix, and Blogger. After choosing a platform and theme, then it’s time to start writing! Create a Content Calendar Planning pays off. When you take a moment to create a content calendar, you won’t miss timely events or feel the pressure to brainstorm hours before […]
04 / 25 / 18
Best Practices
Many states do not require landlords to specify a reason for lease non-renewals. It is in your best interest, however, to have a well-documented reason for not renewing a resident’s lease. Here’s why. Keep Fair Housing Fair Fair Housing laws forbid non-renewals based upon discrimination or retaliation. You likely know this from your new-hire orientation, […]
02 / 07 / 18
Ways to Reduce Noise
When J Turner Research president Joseph Batdorf released the most recent survey on top residents complaints, he issued the following statement: “Apartment residents remain concerned with a broad range of customer satisfaction issues but far and away the immediate opportunity to improve customer service and resident satisfaction levels is by addressing dissatisfaction with onsite staff […]
01 / 17 / 18
Luxer One
Throughout multifamily housing, managers struggle with resident package logistics. The problem spikes in student housing communities. Student properties receive 10-15 percent more packages than conventional multi-family properties. A Growing Problem The convenience of (often free) delivery appeals to busy students. Additionally, companies like Amazon target the student population with incentives. Amazon Prime offers six months […]
04 / 05 / 17
Fall Staging Tips
As a property manager, taking the time to stage your property shows prospects that you’ve got it together. You are prepared, detail-oriented, and organized. You want guests to feel welcomed and comfortable on your property. Such nonverbal marketing turns prospects into tenants. The decorating tips below will make your last-minute fall decorations quick and simple. […]
09 / 08 / 15
Solar Upgrades
As green features become more and more important both from an environmental point of view, as well as a tool to increase occupancy and attract eco-conscious renters, the pressure is on for apartment owners. While many green upgrades do come with a high price tag, plenty of green upgrades can be achieved at relatively low […]
06 / 04 / 15
Going Smoke-Free
Banning smoking in apartments is often a controversial move that might be met with some resistance, especially if the building didn’t originally have this as a restriction. If residents are smokers, they might resent being told that they cannot smoke in their own homes. However, there are many benefits to banning smoking in a community. […]
08 / 08 / 13
Encina Meadows
They call the coastal California city of Goleta “the Goodland.” The opportunity to reside in apartments like The Towbes Group’s Encina Meadows are one reason why. With views of the beautiful Santa Ynez Mountains, Encina Meadows is a peaceful place to live. Residents told us that they love the nicely landscaped property, which includes mature […]
01 / 16 / 13
A Trendy Infographic
If you keep an eye on the latest news from the multifamily industry, then you probably already know that apartment renting is the current hot housing option of choice for Americans from all walks of life. The recent recession helped fuel renters’ desires to downsize, cut down on commute times and steer clear of massive […]
10 / 09 / 12
Why You Don’t Want to Miss AIM
The Apartment Internet Marketing conference takes place in Phoenix, Arizona April 25 – 27 and if you’ve been thinking ahead you’re already registered. But perhaps youthink your marketing is already fairly successful and there’s nothing going down at AIM that you couldn’t learn with a little time online. Well, consider: Google’s Head of Real Estate […]
03 / 26 / 12
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