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Optimizing ROI

Savvy marketers know the importance of having good data to draw on when making marketing decisions. Google Analytics is the most widely known, free analytics platform available. Last month, the digital marketing experts at RentCafe hosted a call to dig in to the importance of using analytics data to understand your online audience, traffic, and […]

06 / 01 / 15

Project Mercy

Yardi proposal writer Lexi Beausoliel and her husband, Matthew, can call themselves homebuilders – multiple times over. Each year, the Santa Barbara couple makes at least one trip to the Colonias of East Tijuana, Mexico, to assist with a Southern California home building non-profit called Project Mercy. Since 1991, volunteers participating in the project have […]

05 / 29 / 15

Meet the Fifields

When Steven and Randy Fifield discuss what sets their company apart from its competitors, they often use a hockey analogy. They speak of being able to “anticipate where the puck is going,” as Randy Fifield says. It’s a fitting metaphor to describe the couple whose companies, Chicago-based Fifield Companies and Los Angeles-based Century West Partners […]

05 / 28 / 15

Vaughan Metropolitan Centre

Building along public transit lines has long been a popular way to ensure that traffic flows easily to a retail property. A lack of transit options does not have to deter an otherwise promising development. At Vaughan Metropolitan Centre in Canada, Yardi client Calloway REIT demonstrates how to build smart, minimize sprawl, and convince transit […]

05 / 27 / 15

Miller-Valentine Group

As the nation’s apartment industry revels in Gen Y’s affinity for apartment living, developing high-density, high-amenity projects in urban centers across America, there is another force shaping the industry: aging Boomers. In 15 years one in five Americans will be 65 and older and the 50-plus generation will swell by 23 million individuals, reaching 132 […]

05 / 22 / 15

Wood Residential

With demand for new, high-quality urban apartment projects on the rise nationwide, Wood Residential has been busy. Parent company Wood Partners builds, positions and then sells Class A apartment communities in the nation’s most popular major cities. Wood Residential’s job is to lease up the properties at the highest rate, providing a strong residency foundation […]

05 / 21 / 15

Property Management

The second quarter of 2015 has begun on a positive note for built-to-rent single family properties. Markets for existing single family rentals across the nation enjoy occupancy rates close to 95%–and these properties need managers. If you’ve positioned yourself properly, then success is well within reach. If not, here are a few tips to bring you up to speed. […]

05 / 20 / 15

Promoting Conversions

Whether you’ve tapped into your inner Marketing Genius with RentCafe or you’re piecing together a plan on your own, your site analytics can help you capitalize on your areas of opportunity. Understanding how to interpret the metrics on your analytics reports can influence changes in your marketing techniques that increase leads and conversions. At first, […]

05 / 19 / 15

YASC DC 2015

WASHINGTON, D.C. – Yardi’s largest ever Advanced Solutions Conference launched Tuesday, May 19 at the Washington Hilton. Nearly 1,500 clients are attending the three-day event, which continues through May 21. Remarks from Yardi founder and CEO Anant Yardi began the day. “Clients are at the heart of what we do,” Mr. Yardi said. “Our focus […]

05 / 19 / 15

New Directions

Since 1971, New Directions Housing Corp has committed to building and preserving a sense of community. The Kentucky-based nonprofit has expanded its portfolio to include real estate development, asset and property management, resident services, home ownership preservation, and community building and organizing. “I don’t know what we do, but we have to find a new […]

05 / 18 / 15

Post Properties

At Atlanta-based Post Properties, standing still is simply not an option – for executives and site level employees alike. In the last year, the company has taken on a major technology overhaul, converting from a disparate, multi-system approach to a single stack solution. The transition involved significant investment in change – not just from the […]

05 / 18 / 15

Silent Victims

Awareness of the affordable housing crisis has grown exponentially inside of industry circles. Unfortunately, public awareness is still woefully low and solutions to the problem have yet to manifest. A new organization lead by Ron Terwilliger will collect data that can guide policymakers towards crisis resolution. Simultaneously, the data will help to protect the most […]

05 / 15 / 15

A Smart Case

Alongside the evolving smartphone industry develops another one: accessories for these can’t-live-without devices, and particularly smartphone cases. Most of them are meant to protect the smartphone in case you drop it, other are designed with a heightened sense of fashion and put vibrant colors and intricate patterns on it, some add juice to the battery […]

05 / 14 / 15

Value Quantified

Research by DTZ, one of the top three global commercial real estate services companies in the nation, has quantified the perceived benefits of sustainable office spaces. The studies are helping owners channel their efforts towards features that are most valuable to tenants. In 2014, studies by Nils Kok, Ph.D., executive director of the Global Real […]

05 / 13 / 15

Leasing Quiz

We’re looking for some geniuses in leasing and marketing strategy to share their thoughts with us in our newest survey. If you have just 5 minutes to spare, we’d love to pick your brain! Take Our Leasing Strategy Genius Quiz This quiz is ideal for multifamily marketers and management executives—the ones who create the standards […]

05 / 12 / 15