Pinning Properties

03 / 25 / 12

2 min read

Table of Contents

Launched in 2010 by Ben Silbermann, Pinterest has established a world record – the fastest website to break the 10 million unique visitor mark. But this viral social site is not only about pinning pretty pictures from your interests on a virtual board. It is also a powerful and intriguing marketing tool for some businesses, including property management companies.

We now have the luxury of social media platforms that can cater to specific corporate needs. When it comes to property management, there is nothing more important than branding your property. Houzz.com offers a valuable lesson in this respect – the emphasis on the aesthetic quality of a residence is king on the Internet. Pinterest throws in great social interaction which can help mobilize products through its “look and share” approach.

An important factor here is comprehension of your demographics. If your community has a target market of seniors, you probably don’t need to waste your time with Pinterest. If you’re targeting the 20-40 crowd, pin away. You’ll also need a strategic marketing strategy incorporating SEO keywords.

Your content should reflect your company. Create boards for interior design and for furnishing – anything that complements your properties. As long as you produce and repin interesting content, you are bound to generate traffic and attract potential customers. In addition, a property management company should make use of the platform’s video functions.

The other value of Pinterest is as a tool for tracking customer trends and preferences. One glance at the site’s main board can offer ideas for redesign and refurbishing your property. Out of touch with what staging providers should be incorporating into your look? Pinterest can bring you up to speed fast.

Scouring Pinterest for property management companies that actually understand social media marketing has been arduous, but we were able to find a few promising profiles. From among them, Bailey Properties, LLC stood out. Why? Because the company isn’t only focusing on their apartment listings and pushing forward amenities, but they are also being creative with their pins and boards: easy to cook recipes, gift ideas, holiday specific décor, crafts and even images of puppies. The connection might be somewhat of a stretch, but they are bound to attract attention if they continue being creative.