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This week’s 2025 Changemaker is Jon Fletcher, president and CEO of Presbyterian Homes & Services (PHS). Fletcher took on the role in February after serving as senior VP of Senior Housing Partners. This is the development arm of PHS.
In his interview with Senior Housing News, Fetcher discusses the mission of PHS as a faith-based nonprofit. He highlights efforts to foster a sense of community and address the needs of middle- and low-income residents. Fletcher shares his insight on the industry’s evolution, resident expectations, public perception and much more. Read on for some key takeaways of the conversation, or see the full interview with Senior Housing News (SHN).
Meet Changemaker Jon Fletcher
SHN: In what ways do you think the senior living industry is changing right now?
Fletcher: I believe the industry as a whole is seeing a generational handoff from the Silent Generation to baby boomers, and with it, a major shift in expectations. Today’s older adults want more than care. They want purpose, flexibility and authenticity. Meanwhile, our high priorities include navigating increasingly challenging workforce shortages, regulatory pressures, a rapid rise in costs and the need to integrate technology in ways that propel the business forward while still supporting highly personalized care. The industry is being asked to adapt faster than it ever has before.
SHN: In what ways do you think senior living operators need to change for the incoming generation of older adults?
Fletcher: Older adults are desiring to co-create their experience, rather than simply accept the status quo. That means more personalized service models, transparency and opportunities for meaningful engagement. At Presbyterian Homes & Services, we’re continuing to build on our person-centered care model and bring families and friends along for the journey.
SHN: Tell us about some of your recent efforts to change the senior living industry for the better.
Fletcher: One major initiative is our continued long-range emphasis on developing and preserving middle-income senior housing, which is a challenging but worthy effort. We aim for 60% of our homes to be affordable to middle-income residents, with an additional 20% targeted to lower-income residents.
There’s more to come
Explore more Changemaker interviews with senior living innovators this summer, shared on The Balance Sheet. Sponsored by Yardi for the seventh consecutive year, the Changemakers series releases interviews in batches.
