Canadian Real Estate

Point2 will assist Canadian real estate agents and home buyers with online listing information, thanks to a new agreement with the Canadian Real Estate Association (CREA) that provides online syndication rights for all Canadian property listings.

Point2 will assist Canadian real estate agents and home buyers with online listing information, thanks to a new agreement with the Canadian Real Estate Association (CREA) that provides online syndication rights for all Canadian property listings.

Canada has taken greater control over online property information than the U.S., and the syndication will allow for much wider dissemination of listing details. CREA member listing exposure will be optimized for online buyers, and new listing accuracy measures will maintain the high levels of data consistency and integrity on key real estate consumer portals and search engines across Canada.

“We are going to be able to make the data available for other portals and publishing websites, directly receiving info from CREA,” said Saul Klein, senior vice president, Point2. “It’s great for real estate consumers, great for Canadian realtors, and it creates a single point of entry. When the realtor in Canada enters their data into the MLS, they can then have it distributed to a number of different places without having to reenter the data.”

colorful apartments

“I’m thrilled that this tool will help our members efficiently harness the power of the web in a way that protects the integrity of their listing content,” said Mary Van Buren, CREA’s vice president, Marketing and Information Technology. For a full press release on the agreement, visit Yardi.com

“We are excited to work with CREA on this important initiative,” said Klein. “Wide online listing distribution has become an important part of real estate marketing. We’re pleased to have been chosen to deliver this advantage to brokers and agents across Canada.”

With more than 1.2 million listings, Point2 powers listing distribution for more than 250 real estate multiple listing services in the U.S. and associations across Canada. Visit Point2 Homes for International and North American real estate listings. The distribution service will begin in summer 2012.

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