Posts by: Nik Edlinger

senior care talent aquisition and retention

NIC Spring Conference

Senior Housing & Health Care

The health care industry has never been that big of a player in senior living, despite what you’d think. Since Medicare traditionally does not cover long-term care, many hospitals, physicians and service providers have largely overlooked the opportunity that independent and assisted living communities can provide for better health outcomes. But regulations are slowly changing, […]

People

Meet Nicole Graham

Software Success for Silver Sky

How do you efficiently run an affordable assisted living community? We spoke with Nicole Graham to get the answers. Nicole is a licensed administrator for Nevada HAND, the largest nonprofit for affordable housing in the state. They’ve helped thousands find a place to call home – including older adults. Nevada HAND owns and operates two […]

Marketing

Senior Living Marketing

Getting Found Online

From clothes to cars to a place to call home, every search now starts online. For senior living providers, that means their community must be easy to find in Google results and on social media. Otherwise, prospects may never discover them. But how do you rank high on Google? Or get featured in Facebook feeds? […]

Marketing, Technology

Smart SMS Marketing

Texting Senior Living Prospects

You know how the stereotype goes. “Older people don’t use technology.” “Smartphones are too complicated for seniors.” “A flyer or a phone call is the only option.” Reality, as it turns out, begs to differ. According to an AARP survey, over 90 percent of older adults use technology to stay connected. And among those surveyed, […]

Technology

Mobile Branding Matters

Your Brand in Renters’ Hands

Take a guess. How much time do you spend on your phone every day? Add up all those downward glances, text replies, phone calls and photo filters. If you’re like the average American, you spend 5.4 hours on your smartphone. And if you’re like me, that’s way more than you expected. Those numbers come from […]

Technology

Senior Tech at CES

Cutting-Edge Caregiving

Early January is a special time of the year for the technology-inclined. Tens of thousands flock to Las Vegas for four days to feast their eyes on the latest inventions and innovations at CES. There were over 4,500 exhibitors clamoring for attention this year. But hidden among them were a surprisingly large number of vendors […]

News, Technology

Caregivers Cut Off

Ransomware Strikes Senior Living

As technology advances, crime keeps pace. Modern lawbreakers can now hold lives hostage from afar. It’s all because of type of malicious software called ransomware. These programs are designed to lock down computers and data until a monetary demand is paid. When these viruses first cropped up, they generally targeted users indiscriminately by casting a […]

Events, News

Pet Therapy Pros

Senior Living Paw-sitivity

One of the best forms of therapy for older adults is also the furriest. Turns out, a friendly dog or two can do a lot to lift the mood and health of those who live in senior living communities. Pet therapy (or animal-assisted therapy in non-layman’s terms) is a service where animals – usually dogs […]

People, Technology

Senior Living Leaders

Get the Changemakers Ebook

New regulations. Rising acuity. Huge demographic shifts. There’s no doubt that senior living as an industry is changing. And it’s changing faster than many providers are ready for. But there are a few who are facing these challenges head on, ready to adapt with novel practices and new technologies. Earlier this year, Senior Housing News […]

People

Thrive Senior Living

Tracking Sales the Creative Way

How do you effectively track your sales activities? You got to make it fun, says Nicole Moberg, chief sales officer for Thrive Senior Living. Based in Atlanta, Thrive Senior Living operates more than a dozen communities across eight states and Washington D.C. Over the past decade, they’ve worked to redefine what senior living stands for, […]

People

Changemaker Series

Lynne Katzmann, Juniper Communities

For the fifth entry in the Changemakers, the Yardi-sponsored Senior Housing News series that shines a light on senior living’s biggest movers and shakers, we’re taking a look at a leader who founded her own senior living company over three decades ago. And since then, she hasn’t stopped pushing for greater innovation and better quality […]

News, People

Driving Adoption

Encouraging Online Payments

For senior living providers, collecting payments online reduces staff workload and increases cash flow. For senior living residents and their family members, it saves time and eliminates hassle. A win-win all around. So why is it then that so few residents pay online? At Validus Senior Living, the finance team understood the value of online […]

People

Data Driven Growth

Yardi client 12 Oaks Senior Living

When you work in an industry where margins are tight, having the data to see exactly how your business is performing – and what steps you need to take – is vital. This is especially true for senior living, which currently faces one of its lowest occupancy rates in years. Greg Puklicz of 12 Oaks […]

Giving, People

Serving Seniors

Senior Expo of Santa Barbara

No one said growing old was easy. Thankfully, you don’t have to go it alone. There’s a wealth of aging agencies and community-based organizations ready to help. In Santa Barbara, many of these local services come together every year for the Senior Expo, which provides a central location for seniors and their caregivers to find […]

Events, News

Embracing Technology

CALA Fall Conference 2019

If you have ever looked at a demographic chart of the U.S. recently, you know there are millions of Baby Boomers poised to enter their golden years. Investors have also seen the writing on the wall, and have been funding senior living developments over the past decade. It’s led to an oversupply problem as more […]

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