Leah Etling

AUTHOR

Leah Etling

Leah Etling is the founding editor of the Balance Sheet and a 12-year Yardi employee who also oversees press releases and social media. An award winning journalist, she holds a master's degree from UC Berkeley and is a native of Santa Barbara County, Yardi's home.

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Melissa D. White

Melissa D. White is a Millennial specializing in multifamily marketing, which means she is perfectly poised to understand what renters of her generation want and need from their apartment leasing experience. And thanks to fast-paced technological innovation in the realm of real estate and the willingness of her employer, GFI Management Services, to try new […]

05 / 27 / 14

Monica Makin

Monica Makin grew up in public housing in Brooklyn, New York – in Bedford-Stuyvesant’s Marcy Houses, the same projects as rapper Jay-Z. After becoming the first person in her extended family to graduate from college and continuing on to law school, Makin eventually found her way back to the affordable housing realm in a very […]

05 / 19 / 14

Out of the Box

The development projects and community initiatives of Denver’s Urban Land Conservancy (ULC) don’t fit in just one box. In fact, they don’t even fit in several boxes. Founded with the intent to improve and support parts of the city needing the most TLC, the ULC is not just a nonprofit developer, or a project proposer, […]

05 / 12 / 14

Averting Data Disaster

With an interest in marketing, job title based in IT, a strong grasp of social media and a passion for real-life residents, Bill Szczytko has earned a following as someone who can be counted on to deliver prescient insight about apartment management. His network of contacts in the industry is nationwide, and he effectively uses […]

04 / 30 / 14

Centershift

Like multifamily real estate, the storage industry has made a strong post-recession recovery. The renting of convenient space for storing extra personal possessions attracts both mom-and-pop proprietors and the investment dollars of large, publicly-traded REITs. Centershift, a Salt Lake City, Utah based company, created a scalable, flexible management system for storage 15 years ago. Recently […]

04 / 29 / 14

Devon Management

With its existing portfolio made up primarily of tax-credit affordable housing for seniors, New York’s Devon Management is now expanding into affordable properties that will house all ages. In the next few years, the company’s holdings will nearly double with the addition of 1,000 units in the Hudson Valley. “We’re just addressing the same dearth […]

04 / 28 / 14

Crafting Cooler Content

On April 8, I was a panelist on a multifamily webinar sponsored by Apartments.com and Yardi Systems. Those who dialed in to the event were treated to an hour of insight on the best practices for multifamily content marketing. My section of the presentation focused on content marketing, specifically for multifamily communities. Here are a […]

04 / 16 / 14

Marrieta Senior Apartments

Community Basics Inc.

Lancaster, Penn., is a community in the midst of transformation. New jobs are being created, environmentally-friendly development is trending, and the city’s downtown is experiencing a creative and retail renaissance. But affordable housing, much needed for working-class residents, seniors, is hard to come by. Yardi client Community Basics, Inc. (CBI), has been working since 1997 […]

04 / 15 / 14

Crittenden Conference

Achieving renter happiness might be tied to the same desires that have made fast food and Amazon Prime among the most popular innovations of our time. Are you offering your residents instant gratification? That was one of the technology trends discussed on a panel at the recent Crittenden Multifamily Conference in Dallas, Texas. Industry experts […]

04 / 09 / 14

Trending on Twitter

Every year, The Bozzuto Group recognizes its top property management performers with a late winter gala that’s more like the Academy Awards than a rote corporate get-together. This year, the event truly reached superstar status when #BMA2014 – the Twitter hashtag for the event – trended on the social network while it was taking place. […]

04 / 01 / 14

JoAnn Blaylock

Student housing is undergoing a total transformation. That drab, boring dorm room you once bunked in? It’s probably being bulldozed as we speak. In its place will be something closer to the amenity-filled new developments that are springing up to feed the desires of Millennial renters, who are getting their ideas about what makes ideal […]

03 / 17 / 14

Building Bozzuto

On a crisp mid-fall morning, the delicious smell of baking English muffins wafts from the Mid-Atlantic Baking Company out over the row houses and taverns of Fell’s Point, a historic Baltimore neighborhood in the city’s Inner Harbor. People are walking their dogs along the waterfront, the trees are pleasant hues of red and gold, and […]

03 / 10 / 14

Historic Honor

Yardi client The Presidio Trust has been honored with an award from the National Trust/Advisory Council for Historic Preservation. The Presidio Landmark Apartments, a 154-unit complex, were developed by converting a former hospital on the historic San Francisco military base into multifamily living. The process involved a public-private partnership that not only preserved the historic […]

03 / 07 / 14

Guy Brown

Yardi clients who have had the pleasure of learning from Guy Brown, a senior consultant in the Professional Services Group, or his wife Deborah, Director of Development, may have caught on that they are interacting with a pretty prestigious power couple. Both Browns have each logged nearly 15 years of service to Yardi, and made […]

03 / 03 / 14

Agriburbia

The community garden just isn’t big enough anymore. And when it comes to creating a residential neighborhood that will embody sustainable practices, the local food movement, and love of open spaces, agriburbia has come forward as an exciting alternative. Never heard of it?  Neither had I, until a few weeks ago. But just the name […]

02 / 14 / 14