Erica Rascón

AUTHOR

Erica Rascón

Erica Rascón specializes in online content creation and social media. She joined Yardi in 2011 after receiving her bachelor's degree from Kennesaw State University and serving in the Peace Corps. Erica's interests include sustainability, philanthropy, and the arts.

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Tallest Passive House

New York will soon boast the world’s tallest passive house building. Cornell Tech tower will break international records and set a new standard sustainable building. Cornell Tech residential tower is a collaboration between Yardi client Related Companies, Hudson Companies, and Cornell Univerty. The residential high-rise broke ground in 2015. Upon completion this fall, it will […]

03 / 21 / 17

Manhattan

For the first time in four years, average rents in Manhattan are decreasing across the board. In the past, rents occasionally declined in one or two floor plans. Larger units demonstrated the most notable price fluctuations. Highly sought-after studio units were most likely to maintain consistent or climbing value. Yet according to a recent Bloomberg […]

03 / 14 / 17

Less Juggling

The story of Janice Hill reflects the dilemma of many managers in the affordable housing sector: she wades through an endless stream of work while juggling several responsibilities at once. All this is done while dealing with, what seems to be, fewer hours in every day. “My title this week is business analyst,” chuckles Hill. […]

03 / 09 / 17

Waste, Not Wasted

Innovations in wastewater treatment improve energy efficiency through resource recycling and energy production. Restrictions on water use and carbon emissions require companies to get creative with resource management. Companies that simultaneously seek ways to cut overhead costs have two unique solutions from which to choose: Cambrian Innovation reports that the United States spends about 3 […]

03 / 07 / 17

The New HUD

Two updates issued by the U.S. Department of Housing and Urban Development bring bad news to homeowners. Denied Mortgage Insurance Rate Cut Costs Homeowners $500/year The new administration indefinitely suspended a proposed rate cut for FHA-backed mortgage insurance. Instead of dropping rates to .60 percent, they will remain at .85 percent. The decision—made within the […]

03 / 06 / 17

9 Responsiveness Tips

Want to get in touch with your residents? SatisFacts 2017 Online Renter study reveals that 88 percent of respondents prefer to be contacted via email; 73 percent ask to be contacted by cell phone, and 50 percent request text communication.   Each method of communication has its own best practices. Dive into these nine tips […]

03 / 01 / 17

Apple Advances

Tight-lipped Apple is finally opening up on its tech advancements and is turning heads: the company’s recent developments explore how a combination of solar energy and artificial intelligence can further reduce energy consumption. Solar Energy The California-based tech company has joined forces with utility provider NV Energy. Together, they will increase the solar power to […]

Tesla Solar

The announcement of Tesla’s solar products caught the media off guard, instantly capturing our attention with their draw-dropping beauty and simplicity. We held a collective breath—how much are these going to cost, exactly? Are they scalable? Endless Energy The sun is a free and relatively endless source of energy. The Tesla website reminds us that, […]

02 / 22 / 17

Most Sustainable Companies

Forbes recently released the 2017 World’s Most Sustainable Companies list. Yardi is proud to acknowledge one client and two partners whose sustainable initiatives earned placement on the list. Toronto-based magazine and research firm Corporate Knights has issued a list of the world’s most sustainable companies since 1995. The list is comprised of companies with market […]

02 / 10 / 17

Upgrade Like a Rock Star

Our “Upgrade Like a Rock Star” series provides insider tips for a seamless transition to Yardi Voyager® 7S.  In this segment, Senior Business Analyst Melanie Moyers shares how Fairfield Residential made the conversion across 50,000 units of multifamily and affordable properties. First, Fairfield Residential shifted from self-hosted to hosted on Voyager 6. Yardi Subject Matter […]

02 / 08 / 17

McCormack Baron

A leading property management company requires a software company that is able to accommodate the management of its developments. McCormack Baron turned to Yardi property management solutions to facilitate growth and improve efficiencies across its diverse portfolio.   Yardi Voyager Project Manager Karen Pruiett has been with McCormack Baron for nearly 30 years. She ushered […]

02 / 07 / 17

Targeted Marketing

If your digital marketing campaigns simply generate leads, they are underperforming. Create campaigns that attract the highest quality leads and provide insights into tenant habits with a single business intelligence tool. Yardi Orion® Business Intelligence  (BI) is a mobile-ready platform with more than 200 built-in key performance indicators. The software offers flexible reports and dashboards. The […]

02 / 02 / 17

NFL’s Hollywood Park

Designer HKS and developer Hollywood Park Land Company are changing the face of mixed-used facilities. The duo behind the Hollywood Park complex will tap into several revenue streams with a built-in consumer base. After more than a decade of anticipation, the 238-acre Hollywood Park project is finally underway with gusto. Ground broke back in 2014. […]

02 / 01 / 17

Controlling Costs

The National Association of Home Builders reports 200,000 unfilled construction jobs in the United States. That is an 81 percent increase in unfilled positions since 2014. The lack of skilled labor has contractors turning to creative solutions. A Growing Problem The shortage of construction workers hit hardest in July 2016. Sales for new construction reached […]

01 / 25 / 17

Marketing to Boomers

Did you know that Baby Boomers are the second largest demographic in multifamily housing? Most companies only spend five percent of their advertising budget (and even less effort) on this growing group. Don’t be like them. We’ve got eight tips to master online marketing to Baby Boomers. State your cost—clearly—and why your property is worth […]

01 / 24 / 17