Erica Rascón

People

Welcome to Mobile 5G

We can all use faster internet! Make daily operations more efficient for your staff with the latest advance in US mobile technology. Beginning spring 2019, AT&T will offer a faster internet speed for mobile devices in 12 cities. 5G, Revamped If you feel like you already read about this early in 2018, you’re sort of […]

12 / 30 / 18

Technology

Building, Fire Smart

For the past 50 years, California has been besieged by an increase in wildfires. More than 1.8 million acres have burned. Yet rebuilding efforts rarely reflect an inclination towards fire safety. Builders and homeowners must explore the affordable innovations available to end this deadly trend. The Underestimated Threat In 2018, the nation witnessed Camp Fire, […]

12 / 28 / 18

Technology

Attracting + Retaining Talent

Talent scouting and retention are a hot topic in the senior living industry. Organizations struggle to attract, identify, and retain talent. Without a solution, the industry is poorly equipped to provide quality care. Existing employees are overworked, and residents may wait underserved. The results can be fatal: a European study of 260,000 nurses reveals that […]

12 / 27 / 18

Spreading Joy

For most young children, toys are an essential highlight for Christmas. The thrill of unwrapping a surprise brings excitement. Playing with the toys, of course, prolongs the fun! But for some children, familial and financial difficulties threaten to hamper their holiday joy. Marine Toys for Tots strives to bring cheer to children in need. Toys […]

12 / 26 / 18

People

From Despair to Hope

More than 85 million people worldwide have been made homeless by natural disaster and conflict. That’s more than every resident of California, Texas, South Carolina and North Carolina combined. ShelterBox offers survival tools for displaced families in their time of need. ShelterBox: Transforming Despair into Hope ShelterBox specializes in mobile shelters and supplies for emergency […]

12 / 22 / 18

Team Yardi

Spreading Compassion

Yardi Scottsdale Charity Committee recently hosted a ceremony honoring the recipients of its 2018 charitable grants. The contributions demonstrate Yardi’s mission to “take care of our communities” in action. Each recipient is a nonprofit nominated and approved by Yardi Scottsdale employees. Arizona Burn Foundation The Arizona Burn Foundation mission is to “improve the quality of […]

12 / 21 / 18

Team Yardi

Relocation Incentives

Locales across the United States are using relocation packages to siphon talent from larger cities. The deals include everything from free rent to cash allowances and home appliances. The trend can mean notable government contracts for co-working spaces, multifamily and single-family housing providers. Each program is different, but many share common threads. Their marketing messages […]

12 / 20 / 18

Coworking

Cleaner Trucks Initiative

A recent proposal to tighten nitrogen oxide (NOx) emissions aims to improve air quality. As a side effect, the changes will undoubtedly impact businesses. Can businesses expect to see shipping prices increase as fleet overhead rises? NOx is a type of air pollution formed during the combustion process in motor vehicles. The particulates have an […]

12 / 19 / 18

Energy

Yardi Colorado Springs volunteers with TutorMate

Sharing Literacy

Students third grade academic performance can foreshadow setbacks that they may face in adulthood. Students who cannot proficiently read by the third grade are more likely to struggle in class, drop out of school and face incarceration. TutorMate, an Innovations for Learning program, helps to prepare students for success in school and in adulthood. The […]

12 / 17 / 18

People

7 Must-Have Apps

There are thousands of apps that claim to make your job easier. Since it is impossible to try them all, we’ve narrowed down the options for you! These seven apps complement the social media, communication, and content creation features on Yardi’s RentCafe suite. Social Media Instagram is one of the fastest growing social media platforms […]

12 / 14 / 18

Technology

Word of Mouth Isn’t Dead

Word of mouth marketing (WOMM) is an old hat that has learned new tricks. Nielsen reports that 92 percent of consumers believe recommendations from friends and family over all forms of advertising. A study by The American Marketing Association adds that 64 percent of marketing executives believe that word of mouth is the most effective […]

12 / 13 / 18

Snapchat for Student Housing

Of the top five most popular social media apps, Snapchat is the most cryptic to navigate and has the shortest content lifespan. Those are two reasons why young adults love Snapchat, and your student housing community can benefit from loving it, too. So Snapchat…Who Cares? Snapchat doesn’t offer traditional menus for navigation. It’s all about […]

12 / 12 / 18

Student housing

Increasing Conversions

In last week’s post, we answered your basic questions about landing pages: What is a landing page? Why is it powerful? What should it include? But landing pages are tricky tools. What they should exclude is just as important as what they should include. When landing pages include undesirable features, your conversion rate suffers. That […]

12 / 11 / 18

On the Go Giving

Looking for a way to get more involved with the local community? Move for Hunger is a nonprofit that connects you, your residents, and your local food bank. Move for Hunger partners with the American Moving and Storage Association to get nonperishable food into the hands of those in need. Before relocating, residents coordinate with […]

12 / 08 / 18