Posts by: Catriona Orosco

Apartment Reviews

Impact more than you think

Online apartment reviews are an important way for potential renters to get a feel for your community, and it’s critical to have them on your website. In addition, reviews directly impact how your website appears in a search. In fact, it’s estimated that reviews account for 17% of the ranking factor for the Google 3-pack […]

Marketing

In-House or Agency?

Explore Digital Marketing Options

Should you grow your own team or hire an outside firm? Explore the pros and cons. Multifamily marketers have spent much of the last two years evaluating, reevaluating and adjusting to the changing behaviors and needs of our renters. How can we reach them? How can we engage them? What do they want from us? […]

Marketing, Technology

Social Media Habits

Of Generation Z

After getting to know Gen Z, REACH by RentCafe investigated how these young renters search online and how they use ratings and reviews while doing so. Today, we’re sharing data related to one of the most notable and important aspects of this generation’s lifestyle: social media. All about social media, all the time Welcome to […]

Marketing

Optimizing ROI

Google Analytics for Properties

Savvy marketers know the importance of having good data to draw on when making marketing decisions. Google Analytics is the most widely known, free analytics platform available. Last month, the digital marketing experts at RentCafe hosted a call to dig in to the importance of using analytics data to understand your online audience, traffic, and […]

Marketing

Property Marketing

Tips and Tricks for 2013

Each year Google pushes out over 500 updates to its search algorithm, and 2012 was no different. In its effort to improve the quality of search results, the latest updates may have helped to level the playing field for property managers and increased the opportunity to drive leads to your doorstep. Now is the time […]