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Facebook Live
Video continues to rise to the top of the digital marketing playbook. If you’re skeptical about the power of video, consider that almost 50% of internet users look for videos related to a product or service before visiting a store. And four times as many customers would rather watch a video about a product than […]
07 / 17 / 17
A Winning Team
Jeff Bischoff and Michael Grimaud were classmates and friends at Cal Poly San Luis Obispo. But that’s not all they have in common. After graduation, both built rewarding careers on the Yardi sales team. Sales at Yardi, an industry-leading real estate technology company with offices around the world, offers many exciting opportunities for professionals of […]
07 / 14 / 17
Affordable Housing
In the face of crippling budget cuts, housing authorities rely on innovation, resourcefulness, and advanced software to stimulate growth. Carlos Pizarro serves as Vice President of Housing at Housing Authority of the City of Lakeland, Florida. His decade of experience in the private sector made him an unlikely candidate for the position. That experience, however, […]
07 / 12 / 17
Forbes Cloud 100
Global real estate technology provider Yardi has been named for the second time to the Forbes Cloud 100, the definitive list of the top 100 private cloud companies in the world. Yardi was a member of the inaugural Cloud 100 in 2016, moving up to the #26 spot on the list in 2017. Published by […]
07 / 11 / 17
Brittney Dolinger
A Texan who now makes her home in Toronto, Brittney Dolinger has an exceptional outlook on life – and a great perspective on her Yardi journey. Currently working as a team lead supporting Yardi’s Genesis2 clients, Dolinger started with Yardi more than seven years ago, when the company had an office in Dallas. “I was […]
07 / 10 / 17
Self Storage Data
Yardi Matrix has expanded its self storage coverage to 125 markets, up from 99. This total represents 26,535 properties, of which 1,398 are some form of new supply, and 1.4 billion square feet of space and encompasses 83% of the U.S. population. The addition of 26 markets produces the self sector’s most comprehensive market intelligence […]
Optimizing Data
Yesterday, we laid the foundations of a strong online presence. We now continue with how to gather insights from analytics to inform marketing and retention decisions. Micro-Adjustments Lead to Success When vacancy rates inch upward, resist the urge to slash prices. “Price should be the last negotiable item, not the first,” advises Sawh. Examine your […]
Maximize Revenue
The National Apartment Association (NAA) recently hosted the 2017 Education Conference in Atlanta. Marketing Maneuvers: Data in the Driver’s Seat explores how data can inform marketing decision and maximize revenue. Panelists included Candace Weaver, Director of Marketing, Bell Partners; Diana Norbury, Vice President, Multifamily Operations, Pillar Properties; and moderator Dharmendra Sawh, Industry Principal, Revenue Management […]
Team Yardi Toronto
Team Yardi Toronto recently spent time at The Scott Mission in Toronto, giving back by preparing food for those in need. The Scott Mission has been serving homeless and impoverished Toronto residents since 1941, and has played a major role in helping thousands of people return to safety and stability after living on the street. […]
06 / 29 / 17
CFAA Highlights
Yardi Canada’s Peter Altobelli and Sam Jaishankar had the honor of speaking about key technology innovations impacting the real estate industry at the Canadian Federation of Apartment Associations (CFAA) Rental Housing Conference, June 6-9 in Toronto. The conference brings together leaders from the rental housing industry from across the country to discuss topics such as […]
06 / 28 / 17
Yardi Canada
Yardi recently sponsored and participated in an event hosted by the Empire Club of Canada. The panel talk, titled “The Evolution of the Real Estate Industry — Diversity, Culture and the Workplace,” focused on the commercial market. Established in 1903, the Empire Club of Canada is an influential forum for leaders in various industries and […]
06 / 27 / 17
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