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Sustainable Slopes
While offering mountains of fun in a winter wonderland, ski resorts also take sustainability seriously. Almost 200 resorts, more than 75% of the U.S. total, have endorsed “Sustainable Slopes,” the National Ski Areas Assn.’s (NSAA’s) Environmental Charter that incorporates principles for ski area planning, operations and outreach. As climate change concerns and consumers’ environmental awareness […]
12 / 18 / 18
Sharing Literacy
Students third grade academic performance can foreshadow setbacks that they may face in adulthood. Students who cannot proficiently read by the third grade are more likely to struggle in class, drop out of school and face incarceration. TutorMate, an Innovations for Learning program, helps to prepare students for success in school and in adulthood. The […]
Sharing Disruption
Coworking isn’t new, but its recent growth and prominence in the U.S. office market space is. A new special report from Yardi Matrix, titled “Shared Space: Disrupting the Traditional Office,” outlines the dramatic increase in shared spaces over the past year, driven by a growing “gig economy” and employers’ desire to deploy more workers remotely, […]
A 3D Printed House
Back in 2014, we were excited about the giant 3D printer USC Professor Behrokh Khoshnevis had designed with funding from NASA and the Cal-Earth Institute. The robot was able to build a 2,500-square-foot home in just 24 hours. The process was then known as Contour Crafting and was barely in the research stage. Fast forward […]
12 / 16 / 18
7 Must-Have Apps
There are thousands of apps that claim to make your job easier. Since it is impossible to try them all, we’ve narrowed down the options for you! These seven apps complement the social media, communication, and content creation features on Yardi’s RentCafe suite. Social Media Instagram is one of the fastest growing social media platforms […]
12 / 14 / 18
Word of Mouth Isn’t Dead
Word of mouth marketing (WOMM) is an old hat that has learned new tricks. Nielsen reports that 92 percent of consumers believe recommendations from friends and family over all forms of advertising. A study by The American Marketing Association adds that 64 percent of marketing executives believe that word of mouth is the most effective […]
12 / 13 / 18
Snapchat for Student Housing
Of the top five most popular social media apps, Snapchat is the most cryptic to navigate and has the shortest content lifespan. Those are two reasons why young adults love Snapchat, and your student housing community can benefit from loving it, too. So Snapchat…Who Cares? Snapchat doesn’t offer traditional menus for navigation. It’s all about […]
12 / 12 / 18
Increasing Conversions
In last week’s post, we answered your basic questions about landing pages: What is a landing page? Why is it powerful? What should it include? But landing pages are tricky tools. What they should exclude is just as important as what they should include. When landing pages include undesirable features, your conversion rate suffers. That […]
12 / 11 / 18
Charged Up
ENERGY STAR® certifications have gone mobile. Originally geared toward properties and consumer products, the U.S. Department of Energy’s (DOE’s) efficiency program now includes a scoring system for electric vehicle (EV) charging stations. In December 2016, the U.S. Environmental Protection Agency (EPA) finalized its inaugural ENERGY STAR specification for electric vehicle chargers. An ENERGY STAR-certified charging […]
Storage Switch Up
Second Closet, a start-up based in Toronto, is revolutionizing the storage industry. The company was created on an operating model where users only pay for what they store, not a fixed storage locker price. With prices starting as low as $3/month, customers can have a virtual second closet to store seasonal, personal and unused items. […]
12 / 09 / 18
On the Go Giving
Looking for a way to get more involved with the local community? Move for Hunger is a nonprofit that connects you, your residents, and your local food bank. Move for Hunger partners with the American Moving and Storage Association to get nonperishable food into the hands of those in need. Before relocating, residents coordinate with […]
12 / 08 / 18
CA Benchmarking
A California energy benchmarking law going into effect next June requires multifamily property owners to complete a potentially daunting array of information gathering and reporting requirements. Yardi’s energy management software and experts stand ready to make the process easy and painless. Under the mandate, known as AB 802, owners of multifamily buildings with more than […]
Accounting Simplified
Yardi Voyager Residential consolidates property management and financial accounting into a single platform. The fully-integrated suite of multifamily and marketing products makes it easier to manage the entire real estate cycle. Is Voyager Residential Right for My Organization? That depends on several factors. Are you a large organization looking for scalable solutions? Voyager grows and […]
12 / 07 / 18
Food Bank CENC
In September 2018, Hurricane Florence left disaster in its wake. Low-lying towns along the South Carolina and North Carolina coasts received the worst of the damages. In the months to come, the storm would unite the region in one of its darkest hours. Hurricane Florence dumped 30-36 inches of rain on the region in two […]
12 / 06 / 18
Increase Conversions
If your pay-per-click (PPC) campaign leads prospects to your home page, you’re missing out on conversions. Creating a landing page for your paid ads is a proven way to increase your conversion rate. What is a landing page? A landing page is not built into your website through the navigation menu. It is a stand-alone […]
12 / 05 / 18
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