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Let technology do its work and have happy residents, less pet damage, plenty of renewals and profitability. Earlier this month, Apartmentalize highlighted the latest technology property owners and companies are embracing for their pet residents. Let’s explore these opportunities for innovation.
Paws and Effect. Many property management companies are using the latest technology for their furry residents and seeing immense success. Starting with pet DNA testing, management can use these tests and know which poop is coming from which dog. With this knowledge, management can decide whether to issue warnings to pet owners or give them an extra monthly fee. This eliminates all un scooped pet waste around the property, ultimately leading to happier residents.
Pet screening has also been implemented in some properties, giving prospective residents a quick survey that will track vaccination records and behavioral affidavits. Those who score a lower score must pay a high pet rent. Those with a high score can have zero to minimal pet rent. This allows property managers and owners to set high standards, eliminating the need for breed restrictions and allowing for more pet inclusivity. Those who offer no pet rent with high screening scores will be happy and likely renew their lease contracts.
Plus, word-of-mouth marketing from grateful tenants will be significant. Another way to waive fees or pet rent is if those looking to be pet owners adopt a rescue dog or cat. Host a pet adoption day at the property. Those who adopt that day can get a discount or waived fees and rent. This not only helps the community for those pets in need but also shows that management cares and wants to see residents happy while living at the property, which will lead to retention and profitability.
Oppawtunities to innovate. It is common for those renting to be pet owners, and pet amenities or pet perks must stand out. Many multifamily buildings incorporate pet-friendly design elements. Pet parks need to have a competitive advantage. Include some durable and easy-to-clean materials in common areas, designated pet washing stations with temperature control features and integrate pet-friendly spaces within the building’s overall layout and design.
When prospects come for an initial property tour, ask them if they have a pet and invite them to come along for the time. If the budget allows it, integrate smart pet monitoring, which utilizes cameras or sensors to monitor pets while their owners are away. These systems can provide peace of mind to pet owners and enhance the security of the overall building.
Establish digital platforms to connect and engage pet owners in the property community. Some property management software programs offer pet amenity codes so management can track specific work orders and know when to clean certain areas. Send monthly emails allowing residents to find nearby pet-friendly establishments and share pet-related resources and tips. Include new places that just opened or nearby events going on that month. Host a Yappy Hour at the pet park and include some pet-friendly treats.
Emotional Support Animals (ESAs). This trend has become common in recent years for pet owners. Unfortunately, many pets are not considered ESAs. Misrepresentation and fraudulent claims of an animal as an ESA is a significant issue. ESAs are typically granted certain housing accommodations under laws such as the Fair Housing Act, which can lead to conflicts between residents and property owners or managers. ESAs lack regulation and certification, unlike service animals.
This can raise concerns about the behavior and suitability of animals claiming to be ESAs. Stricter regulations, more precise guidelines and increased awareness can help mitigate these concerns and ensure that ESAs are appropriately recognized and accommodated while maintaining the system’s integrity.
