RentCafe CRM Adoption Grows 34%, Reaches 3.1 Million Units


Yardi’s multifamily marketing CRM software sees continued uptick, includes new innovations

SANTA BARBARA, Calif., Aug. 15, 2019 – New data shows significant gains for Yardi’s multifamily customer relationship management (CRM) software. RentCafe® CRM captures leads, automates follow-ups and centralizes communications to increase conversions and retention for property management companies. Product adoption is up 34% over 2018, and the software is now used at more than 3.1 million multifamily units across the U.S.

The innovative features built into RENTCafé CRM help clients succeed in the digital marketplace. Advanced marketing features include multi-source lead attribution, lead scoring and email drip campaigns.

These tools provide users with increased visibility and data to drive operational efficiencies and maximize marketing performance. “The way renters find and interact with properties is constantly evolving,” said Chris Ulep, vice president of multifamily product development at Yardi. “We’re committed to continually updating RentCafe CRM to keep pace with and anticipate the evolving needs of multifamily property marketers.”

Join a RentCafe CRM webinar to see how you can use it to turn leads into leases, improve resident retention and optimize marketing ROI.

About Yardi

Yardi® develops and supports industry-leading investment and property management software for all types and sizes of real estate companies. Established in 1984, Yardi is based in Santa Barbara, California, and serves clients worldwide. For more information on how Yardi is Energized for Tomorrow, visit