Sustainable Fashion May02

Sustainable Fashion

When one thinks about big sustainability impacts, agriculture, energy production and other brawny industries often come to mind. But the manufacture, transport and disposal of t-shirts, pajamas, blouses and other garments create a sizeable footprint too. In fact, garment production and transportation account for up to 10% of global greenhouse gas emissions, more than the aviation and shipping sectors combined. Growing and dyeing clothing material consumes 93 billion metric tons of clean water globally each year, about half of what Americans drink annually. Scientists estimate that 35% of the microplastics in the world’s oceans, which can take hundreds of years to decompose, can be traced to textiles. Three-quarters of shirts and shoes end up burned or buried in landfills. Less than 1% of clothing is recycled into new garments and over 25% of returned items end up being thrown out. “Because it is hard to make a better performing or more efficient blouse, handbag, or pair of socks, to motivate consumption, the industry pushes change. Not better — just different, cheaper, or faster,” said Kenneth P. Pucker, former COO of footwear manufacturer Timberland, writing in Harvard Business Review in January. ‘The biggest issue’ for the industry Statistics like these are why Judith Magyar, a brand contributor to Forbes, describes sustainability as “arguably the biggest issue confronting fashion brands right now.” The industry, she says, “is waking up to the fact that decreasing its environmental impact will pay big dividends to both its constituent companies as well as society at large.” Rising environmental, social and governance scrutiny is one reason for this growing awareness. “Younger consumers value transparency, honesty and authenticity. Companies that are upfront with their products — everything from where and how they are manufactured to the materials used and the environmental impact — may...