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REACH by RentCafe
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Elevate Suite
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Energy Suite
Aspire
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Matrix
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ScreeningWorks Pro 
Yardi Corom
demographics
The Missing Millennials
Millennials who flocked to their parents’ nests during the recession are a huge source of untapped revenue for the apartment industry. The trick, however, is getting them to leave a place that is so cozy, convenient, and inexpensive. Millennials, or Generation Y, already make up a notable portion of renters. Yet there is another wave […]
02 / 07 / 14
Amenity Arms Race
Los Angeles—Gen Y likes rooftop pools, multimedia-equipped fitness suites, concierge package service and the ability to order housekeeping for their apartment. They have dogs, get lots of UPS deliveries but almost no mail, like walking places (but also need to charge their electric vehicles), and want the lobby of their apartment community it look like […]
11 / 21 / 13
Financial Planning
If the Great Recession has taught us anything, it is to show extra caution with our spending plans and investment endeavors. Almost half of Americans show an acute lack of trust and comfort when it comes to discussing financial affairs, according to Yardi client TIAA-CREF’s second annual Financial Advice Survey. Perceived cost and lack of […]
10 / 22 / 13
Satisfied Renters
In the aftermath of the Great Recession, the fluctuating economic climate along with a staggering housing market resulted in a shift in priorities for many Americans. Younger people don’t rush into home ownership as their parents used to, and continue to delay major life decisions like getting married and having kids. By the numbers, the […]
07 / 26 / 13
Shrinking in Size
As the saying goes, location isn’t just the most important thing in residential real estate; it’s also the second and third most important, too. A recent report released by the Urban Land Institute (ULI), “America in 2013”, reveals a growing preference among young adults to live in urban environments and mixed-use communities with reliable, convenient […]
07 / 25 / 13
Shopping for Gen Y
As more of the 80 million-member Millennial generation enters the workforce, these so-called Gen Y-ers, age 18 to 35, are on everybody’s minds these days as one of the largest—and most fickle—groups to influence housing, shopping and the workplace. Financially strong and responsible, they nonetheless like to shop, prefer convenient housing over expansive, and while […]
06 / 05 / 13
Lifestyle Living
Things are changing fast in the apartment rental world. Generation Y is pouring almost 80 million potential renters into the market, and these new tenants are a hard-to-please, tech-savvy demographic. Many multifamily properties have upgraded to keep up with the demands of these new renters, resulting in new amenities which not long ago were considered […]
02 / 21 / 13
Walkable Urbanism
Do you remember the last time you walked by a multifamily community under construction? Think carefully about the walking part, because it’s important. Chances are, you were strolling in a city, not a suburb. Does anybody walk in the suburbs, other than to take the dog around the block? The answer to that question might […]
02 / 05 / 13
Talking to the Rentennials
Oh, those hard-to-pin-down, picky renters and their hearts’ desires. Every year, major research and development dollars are spent by trade associations and independent companies to try to figure out what will make renters choose one property over others, pay more rent for certain amenities, and stay on as long term residents. What’s being most closely […]
06 / 11 / 12
America’s Changing Face
America today is a veritable melting pot of demographic trends. The first Baby Boomers have arrived at senior citizen status. The population’s balance is shifting, with the historical white majority on its way to becoming the minority, while certain minorities are on their way to becoming the majority through a combination of organic growth and […]
06 / 06 / 12
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