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Gretchen Walker

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Gretchen Walker

Gretchen Walker is the senior manager of REACH by RentCafe, overseeing search and strategic marketing. She has more than a decade of experience in digital marketing and over eight years in the multifamily industry. She loves marketing the most when she gets to use data to measure results and make decisions. When she’s not marketing something, you can find her playing with her kids and seeking out friendly competition wherever possible.

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Generational Trends

People of different ages search differently. In fact, Google’s search data shows that search term lengths are growing with each new generation. Boomers average about 4 words per search, while long-tail search loving Gen Z averages 5 words per search. As a smart marketer, you should be keeping an eye on generational search trends. When you […]

10 / 20 / 22

Marketing

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