Yardi’s powerful multifamily marketing and leasing platform achieves double-digit year-over-year gains
SANTA BARBARA, Calif., January 29, 2018 — Yardi® continues to see wide adoption of RENTCafé®, its innovative property marketing, leasing and resident services platform. RENTCafé helps multifamily professionals attract prospects, convert leads and retain residents via dynamic property websites, advanced SEO and SEM capabilities and convenient resident portals.
“RENTCafé demonstrated measurable success in 2017, reaching over 4.7 million licensed units,” said Patrick Lawler, director of RENTCafé product development at Yardi. “One of the very exciting patterns we saw last year is the increase of online lease execution. The interest in electronic signatures continues to grow and we anticipate this to be widely-adopted in 2018,” added Lawler.
Specifically, RENTCafé saw the following gains:
- Platform adoption increased 34%, resulting in 4.7 million units
- Online leasing rose by 54%, creating over 4.2 million leads
- Online work orders expanded by 45%, generating over 4.8 million work orders
- eSignature adoption grew by 310%, exceeding 2.2 million eSignatures
- Online payments grew by 51%, totaling more than $18 billion
“Yardi never stops innovating. It always raises the bar,” said Belinda Torres, corporate marketing director at Continental Realty Corporation, referencing the impact RENTCafé had on improving SEO, significantly increasing leads through nudge marketing and more for the company.
“Our clients’ successes are proof of our ability to respond quickly to industry trends and client demands for new features,” said Lawler, citing a client list including industry leaders like Pinnacle, Continental Realty Corporation, The Bozzuto Group and Monarch Investment and Management Group. Recent client highlights include a 34-percent lead conversion rate and a 20-percent increase in time spent online as a result of RENTCafé.
In addition to the flagship RENTCafé product developed for apartment homes, the platform is now available for self storage, affordable, student, senior and military properties, and seeing growth in these markets as well.
RENTCafé is part of the Yardi Marketing Suite which supports the entire prospect and resident lifecycle. It offers a combined range of products, services and integration that cannot be found elsewhere in the industry through a single vendor.
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Yardi® develops and supports industry-leading investment and property management software for all types and sizes of real estate companies. Established in 1984, Yardi is based in Santa Barbara, Calif., and serves clients worldwide. For more information on how Yardi is Energized for Tomorrow, visit yardi.com.