Partners with Point2 to benefit consumers and association members by providing more accurate listing information
El Paso, Texas (June 26, 2013) — The Greater El Paso Association of REALTORS® (GEPAR) has partnered with Point2, a leading provider of software and services for real estate professionals, to develop a public-facing real estate listings portal focused on the greater El Paso area. The new website, ElPasoTX.com, provides consumers with information about local properties for sale and rent using timely and accurate data that originates from the GEPAR Multiple Listings Service (MLS). In a move to benefit their 1,900 members, GEPAR created this competitive public portal to send qualified leads directly to the listing brokers and agents.
“Leveraging the same platform already in use for high-traffic international real estate portals like Point2 Homes and PropertyShark, the technology behind our El Paso portal is proven and ready to provide results to GEPAR’s members,” commented Saul Klein, Industry Principal for Point2. “GEPAR has always been on the forefront of technology. We’re very happy to have this opportunity to work with them to bring El Paso a world-class real estate search portal that provides the accurate and up-to-date listing data that today’s consumers demand.”
ElPasoTx.com is poised to become the premier real estate search platform in its marketplace by connecting real estate professionals and consumers to the most authoritative listing information available. “By partnering with Point2, we feel it will position our new public portal and our members as the most trusted source for real estate in our region,” said Jason Sanchez, Director of MLS & Technology for GEPAR. “With sites like Zillow and Trulia dominating the industry, it is crucial that MLSs remain relevant by positioning themselves as the best and most reliable source for real estate in their respective marketplaces.”
Point2’s customized site features branded, user-friendly design tailored for GEPAR’s audience. Visitors can view local demographics and search by neighborhood with the assurance that every resulting property displays the same, accurate information that is listed in the MLS. The existing relationship between Point2 and GEPAR allows the portal to be an evolving product that adapts to the changing needs of the real estate market.
In addition to GEPAR, both the San Francisco Association of REALTORS® and East Bay Regional Data are under contract with Point2 and expect to have their public portals launched in the next 60 days.
ElPasoTX.com helps visitors find homes for sale, homes for rent, commercial properties and real estate professionals in El Paso, Texas and the surrounding areas.
About Greater Association of El Paso REALTORS®
The Greater El Paso Association of REALTORS® (GEPAR) was elected a member board of the National Association of REALTORS® (NAR) January 27, 1916. The term REALTOR® is a distinctive and exclusive designation for those within the membership of the National Association of REALTORS®. The association provides continuing education and certified courses to its members so they can achieve the highest degree of professionalism in their fields. REALTORS® share information regarding properties they represent through the Multiple Listing Service. For more information, visit www.elpasorealtor.com.
Point2, a Yardi Systems, Inc. brand, provides listing data aggregation and syndication solutions to MLSs, Associations and Boards in the United States and Canada, as well as real estate marketing and lead management software to brokers and agents worldwide. Point2 also owns and operates the real estate consumer search portal, Point2 Homes, and offers end-to-end property management software for small to medium size organizations managing up to 1000 units. More information about Point2 products and services is available at www.Point2.com.
Trade media contact: Saul Klein (858) 737-2703 or [email protected]
Trade Media Contact: Joel Nelson 805.699-2040, ext. 1255