CLIENT SUCCESS STORY

Towne Properties

A leasing agent at a modern apartment community desk engaged in a face-to-face conversation with a prospective renter
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    Not all chats become prospects, which is a good thing. Our teams immediately noticed the value of Chat IQ when they could see exactly who was most engaged and ready to act.

    Anne Baum

    Director of Marketing, Towne Properties

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    Chat IQ handles every conversation and shows our leasing team who is most ready to move forward. Our teams love it.

    Anne Baum

    Director of Marketing, Towne Properties

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The benefits

Towne Properties automated more than 18,000 conversations, saved nearly 3,800 combined staff hours and achieved a 63% tour-to-application conversion rate using Chat IQ, all within three months.

The company

Towne Properties manages a large and growing portfolio of multifamily communities across the Midwest. At that scale, delivering a consistent, responsive experience to every prospect and resident is both a priority and a challenge. The company’s leasing teams are the frontline of that experience and giving them the right tools to focus on meaningful conversations, rather than routine inquiries, is essential to how Towne Properties operates.

The challenge

High lead volume & limited staff bandwidth after hours

Towne Properties was generating a strong volume of online leads, but a significant portion arrived after business hours when staff were unavailable to respond. Managing that volume efficiently was a challenge, and the team was spending too much time answering routine property questions that didn’t require a personal touch. The result was a friction-filled process: prospects waited for answers, staff handled repetitive inquiries and leasing agents had less time available for the high-value, face-to-face interactions that actually move the leasing process forward.

The solution

Chat IQ

Chat IQ is the agentic AI leasing solution built into the Yardi platform. For Towne Properties, it handled incoming inquiries around the clock across chat, email, text and voice, pulling every response directly from live Voyager data. Because Chat IQ runs inside the platform rather than as a separate tool bolted on top, there is no parallel system to manage and no data lag. Every conversation logged automatically in CRM IQ in real time, giving the leasing team full visibility into every prospect interaction before picking up the phone. Chat IQ handled every inquiry and surfaced the most engaged prospects to the leasing team with full context, so agents could focus on tours and closing.

The story

Answers every inquiry, around the clock, from inside the platform

In a three-month period, Chat IQ handled more than 18,000 conversations for Towne Properties, answering 47% of prospect inquiries after business hours when leasing offices were closed. Because Chat IQ runs inside the Yardi platform, every response pulled from live Voyager availability, pricing and property data. There was no separate system to maintain and no risk of a prospect receiving outdated information. Questions about availability, floor plans and maintenance were resolved instantly and consistently without staff intervention. The result was a smoother experience for prospects who received accurate answers on demand, and for residents who no longer had to wait for a callback on routine requests. Every conversation logged in CRM IQ in real time, giving the team visibility into how prospects were engaging across every channel.

Full context for the leasing team, faster conversion across the board

The impact on leasing team performance was immediate. Chat IQ handled every inbound inquiry and surfaced the most engaged prospects to site teams with full context, including conversation history, intent scores and urgency signals, all visible in CRM IQ. Agents stepped in with a complete picture of each prospect already in front of them. That shift freed up nearly 3,800 combined staff hours in just three months, time that teams reinvested in tours and face-to-face service. The conversion results reflected the change: Towne Properties achieved a 55% increase in lead-to-show conversions and a 63% improvement in tour-to-application conversions. Leasing teams had more time, better context and a clearer view of the pipeline, all without adding headcount.