Voyager Suite
Breeze
Virtuoso
Investment Suite
RentCafe
CommercialCafe Suite
Elevate Suite
Procure to Pay Suite 
Energy Suite
Aspire
RightSource
Care Suite
Matrix
WorkCafe
Yardi Kube Suite
ScreeningWorks Pro 
Yardi Corom
CLIENT SUCCESS STORY
Rose Associates
Rose Associates is a third-generation, 100-year-old real estate firm based in New York City, managing nearly 40,000 multifamily units across the Northeast.
Yardi is absolutely a competitive edge for Rose. We have lost no business because someone didn’t want to be on Yardi. But we absolutely did not win new business in the past because we were not on Yardi.
Chris Blackman
Managing Director, Technology, Rose Associates
Yardi is not a barrier to entry for us. It’s an accelerator to business growth.
Scott Marino
Managing Director, Property Management, Rose Associates
A lot of times, companies are just a line item on the P&L. With Yardi you also have that warmth and that friendly feeling.
Chris Blackman
Managing Director, Technology, Rose Associates
Products featured
The benefits
Since going live on Yardi in 2022, Rose Associates has grown to nearly 40,000 units on the platform, turning technology consolidation into a driver of business growth and new client wins.
The company
Founded in 1925, Rose Associates is a third-generation, family-owned real estate firm headquartered in New York City. Originally managing a diverse portfolio that stretched from Boston to Washington, D.C., Rose made a strategic decision in 2016 to refocus exclusively on residential apartment management. Today, the company oversees nearly 40,000 multifamily units as a third-party operator, with a portfolio that continues to grow.
The challenge
A fragmented tech stack limits growth & visibility
For years, Rose Associates operated on a competitor platform that, despite significant investment in consultants and customization, never delivered the flexibility the company needed. Every time the team encountered a promising new CRM, business intelligence tool or leasing capability at an industry conference, integration with the existing platform proved impossible.
The limitations went beyond day-to-day operations. Prospective clients began asking directly whether Rose was a Yardi shop. Prospective hires arrived with Yardi experience and had to be retrained. The platform wasn’t just slowing the team down. It was costing the company business.
The solution
Yardi Multifamily
When Rose Associates went live on the Yardi Multifamily Suite in March 2022, the results were immediate. Starting with 14k units on the platform, the team could access and act on reliable data across the portfolio for the first time. The open architecture made it straightforward to layer in new capabilities over time, from Procure to Pay and RentCafe to AI-powered tools through Virtuoso, each building on the same foundation rather than adding new complexity.
The story
From fragmented systems to a connected foundation
Rose Associates went live on Yardi Voyager in March 2022 with 14,000 units. Less than three and a half years later, the platform supports nearly 40,000 units across the portfolio. That growth didn’t happen in spite of the platform change. It happened because of it. With clean, centralized data flowing across the business for the first time, the team could pull reporting, integrate business intelligence tools and act on insights that had previously been out of reach.
Yardi as a competitive edge on the business development side
One of the more unexpected payoffs came in new business conversations. Prospective clients began asking Rose directly whether they were a Yardi shop. Scott Marino, who leads the property management team at Rose, traces the company’s growth acceleration directly to the platform transition.
“I don’t think it’s a coincidence that our growth rates have gone up dramatically since 2022, as our partnership with Yardi has grown. Yardi is not a barrier to entry for us. It’s an accelerator to business growth.” — Scott Marino
New hires arrive already familiar with the platform, reducing onboarding time. Existing clients who work with other management firms on Yardi find the handoff seamless. The platform that once had to be explained away in pitches has become a selling point.
A partnership built on responsiveness & trust
For Chris Blackman, who oversees technology strategy at Rose, the value of the Yardi relationship goes beyond the software itself. Direct access to the Yardi team gives Rose the ability to share feedback, flag issues and influence product direction in real time.
“A lot of times, companies are just a line item on the P&L. With Yardi you also have that warmth and that friendly feeling. We’re texting people on the weekends. If we need something, we can make the phone calls and get a response.” — Chris Blackman
That responsiveness has practical implications. When Rose encounters a pain point, it gets addressed, often before it becomes a larger issue. Being involved early in beta programs like Virtuoso gives the team a say in how the platform evolves and positions Rose to offer clients something many operators are still working toward.
Leaning into AI & the next phase of growth
As a beta participant in Yardi Virtuoso, Rose Associates is approaching AI the same way they approached platform consolidation: strategically, with an eye on what it means for the business long-term. Chris Blackman sees AI as a way to remove friction and grow capacity.
“I don’t think about AI as reducing human capital. I think about what more we can do and how we can grow. AI can reduce friction inside the company and make it easier for people to do their jobs.” — Chris Blackman
Scott Marino frames it as a choice: stay ahead of change or be caught by it. For a company that rebuilt its tech stack and grew from 1,859 to nearly 35,000 units on the platform in under four years, the instinct to keep moving is well established.
“You choose your hard. Hard now, or hard later when you’re behind.” — Scott Marino