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Generational Trends

People of different ages search differently. In fact, Google’s search data shows that search term lengths are growing with each new generation. Boomers average about 4 words per search, while long-tail search loving Gen Z averages 5 words per search. As a smart marketer, you should be keeping an eye on generational search trends. When you […]

10 / 20 / 22

Marketing

Gen Z search thumbnail

Gen Z

After first getting to know Gen Z, the team at REACH by RentCafe investigated how this tech-savvy generation searches online so that you can learn the best way to attract these young renters. Gen Zers have developed specific search and viewing habits For a generation that has grown up glued to computers, phones and tablets, […]

08 / 03 / 21

Marketing

Voice Search

Voice search is growing at an incredible pace. As we write content, we need to adapt to its unique format and language. Search Engine Land reports that voice search has risen significantly in the past year. Nearly 42 percent of users adopted voice search in the last six months alone. During our recent Open Café […]

05 / 16 / 16

Marketing

Local Listings

Where were you on the night of August 6? While you were probably sleeping (we certainly were), Google rolled out changes to the way local businesses appear in search results. This update affects everyone from restaurants and retail stores to—yep, you guessed it—apartment communities and property management companies. What? Google has updated how local results […]

09 / 03 / 15

Marketing

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