Client Success: Innovations in Multifamily
How do you optimize asset performance?
“The first thing I do every morning is open Asset Intelligence to plan my day around what properties might need a little extra love. We are addressing things much more quickly, before there is a bigger problem.”
Diana Norbury, SVP of Multifamily Operations
Pillar Properties
How do you make better advertising decisions?
“Multi-source lead attribution tools in RentCafe CRM show us where prospects come from to end up at our website. I can make better advertising decisions knowing all the touchpoints along the lead journey.”
Jamin Harkness, Executive Vice President, Partner
The Management Group, LLC
How do you improve lead capture?
“We let renters text us and schedule their own tours on our RentCafe websites. These prospects convert at much higher rates than traditional leads, sometimes by as much as 70%.”
Melise Balastrieri, Vice President of Marketing & Development
MG Properties Group
How do you convert more leads?
“The Excelsior Group converted 28% of digital leads to residents with RentCafe and RentCafe CRM. We increase conversions using high-intent calls to action, including nudge marketing and self-scheduled tours.”
Brenda Studt, Vice President of Marketing
The Excelsior Group
How do you turn benchmarks into better decisions?
“We use Asset Intelligence benchmarking to see how we stack up in comparison to rents, expenses and occupancy measures. It helps challenge your team members to look at the data and it really turns them into business managers.”
Diana Norbury, SVP of Multifamily Operations
Pillar Properties
How do you increase lead conversion?
“At Pangea, we use RentCafe CRM lead scoring, follow-up reminders and automated email to target prospects at different stages of our funnel and convert them.”
Arun Das, Head of Marketing & Technology
Pangea Properties
How do you use technology to engage renters?
“We keep prospects and residents engaged using RentCafe CRM to manage communications. We rely on push notifications, texting tools and automated appointment and follow-up reminders.”
Brenda Studt, Vice President of Marketing
The Excelsior Group
How do you track multiple lead sources for every lease?
Learn how multi-touch lead attribution works and discover the five attribution models property marketers should be using.