Hey, everyone. Welcome. My name is Izzy Carandangen. I'm the industry principal here at LCP Media, and I'm genuinely excited about what we're covering today, because this one has real impact to your marketing and leasing efforts. We're going to talk about virtual tours, why they matter more than ever right now, and I'm going to introduce you to a new capture solution called Tour Builder One that makes capturing them simpler than you might expect. Are you ready? Let's go. Okay. Why is visual media important, right? Let's start with the big picture. There are really four things driving why visual media has become so critical right now, and they're all connected. First, AI. You've heard AI, AI, AI. That's what's going on right now. The algorithms that rank your listings on ILS platforms are increasingly weighting visual signals, and so does your social media or your websites. Better media means better placement. It's not just about looking good, it's about being found by the search engines. Second, performance. Virtual tours drive leasing outcomes, and we have data on this, and I'll show you that in a second. Third, the renter experience. Today's renters expect to be able to explore a community before they ever book an appointment to visit the property. If you can't give them that, they just move on to the next property. And all of that adds up to the fourth thing, higher engagement, better conversion rates, and stronger ROI on your marketing spend. These aren't just minor benefits. They show up in your numbers. All right. Let me show you what we've actually seen in the data, because this is where it gets real. ILS listings with virtual tours converted 33% higher than listings without them. Just think about that. Same property, same price, same location. The tour is doing that work. And it gets more specific if we go down to the unit-level tours. Showing the actual apartment, not just the floor plan type, the actual apartment, unit 101, not floor plan 1B, it drove a 38% higher conversion rate than tours that only featured amenities. This only proves that renters want to see where they're going to live. They want to visualize themselves in that space, right? And the one that really gets operators more excited, this third box, is that properties with both property and unit-level tours reduce average vacancies by five days. This was a great case study, because for the first time, we were able to identify how much faster your leasing gets when you have virtual tours. So in this case, five days. So in this market, five days of vacancy eliminated per unit across a portfolio, well, that sure adds up fast on your rent revenue. Okay? And these are not all anecdotal, by the way. These are case study results and real data. Visual content is a powerful leasing tool, full stop. All right. So what are the challenges we face with visual content, right? So basically, if virtual tours work this well, why doesn't every community have them? Well, honestly, because sometimes capturing content can sometimes be a barrier, right? Cost is a big issue. Relying on outside vendors, scheduling shoots, paying for every update, it adds up fast. Every time you send a photographer out there, it adds up fast, right? Especially when you're managing a big portfolio. And then there's unit turnover. A unit becomes available, you got days to lease it, and your last tour was shot months ago with a different layout. Right? Same floor plan type, but it's a different unit. Well, depending on renewals, it may take some time to capture all of the units in your property, right? And the tool sometimes can be a barrier, too. The actual equipment. Some capture solutions require specialized equipment, these big, bulky cameras, or a dedicated tech person who's familiar with that equipment. Right? Not everybody can work that equipment if it's very specialized, right? That's just not realistic for most on-site team members. And even when you get content, the time from capture to publish can sometimes be long, depending on how many scenes need to be shot, right? It takes editing, processing, stitching the panels together, uploading. There's definitely production time involved in putting these tours together, right? Well, sometimes the result can be inconsistent. The quality can be all over the place. Your listings will fall behind because you're not shooting it immediately. And then sometimes your content goes stale, because if you don't get to shoot the unit and then it gets renewed, then you just have to wait another year at least to get a shot at that unit. Right? So, that's why we came up with a solution that we think will work best for your on-site teams in light of all of these challenges, right? Introducing Tour Builder One. Here's what we built. We built Tour Builder One. It's just one solution for every tour your community needs.It handles property virtual tours, you think amenities, common spaces, exteriors, and then you can also shoot unit-level virtual tours. So it's the best of both worlds. We call it Tour Builder One for a reason, right? Because it's one solution for every tour. It's designed around a capture method that your on-site team can actually use without a production crew or professional photographer. It's self-capture with an iPhone, with a device that people are very familiar with, right? And you can even shoot photos and videos in addition to the virtual tours, making it a true multimedia solution. And the core idea is simple. Great tours shouldn't require a big budget or a specialist, or making great content shouldn't require a big budget or a specialist. They should be something your team can do on their schedule as units turn, when amenities get delivered, whenever they need it. Tour Builder One is the solution. It's affordable, easy to use, and built specifically for multifamily. So let me show you how it works. One of the things operators tell us all the time is that the when of capturing tours is just as hard as the how, right? Well, Tour Builder One is built to fit the moments that actually matter in the leasing cycle. So for example, for lease-ups, as amenities and units get delivered through construction, you can capture them immediately. You're not waiting for a photographer to schedule a shoot. You're building a tour in real-time as the community comes to life. For renovations, when you upgrade a unit or refresh an amenity space, update the tour right away. Shoot it. What renters see online matches what they'll actually find when they visit, right? And here's the big one, the turn. As units become available, just capture them. A prospect can see the exact unit that they're considering. They don't want to see a model, not a similar floor plan, but the actual unit. Okay? A best practice that we recommend is simply just adding the unit capture as the last item in the punch list. This way, it just becomes routine, and you don't miss capturing the unit when it's lease-ready. Whether it's the maintenance team capturing it or the leasing team capturing it, somebody on-site capturing it, it just becomes routine, and you never miss shooting a unit if it's part of the punch list. Okay. Let's talk about what you actually need to capture a Tour Builder One tour. It's really just four things. One, an iPhone. We're using the camera on the phone. Most of your team already has one in their pocket. A gimbal. This is what makes the footage look professional. It stabilizes movement, so you're not getting shaky, amateur video, and it does all the work in capturing your panoramic images. It does a self-rotation. We'll show you a video later. It's smooth, it's cinematic. It's a small piece of hardware that makes a huge difference. And then, a tripod for steady, stationary shots. Good, right? Because you want it at chest level. You want the camera at chest level, and you want to be able to move to different spots with your tripod. And of course, the secret sauce in all of this, the Tour Builder app. You can just download it from the App Store, and we'll talk about it in a second in the next slide, but that's it. That's the whole kit. iPhone, gimbal, tripod, app. That's it. No specialized equipment that costs thousands of dollars, no specialized rigs, no crew, just those four items. Okay. Let's do a deep dive on the Tour Builder app, right? Because this is really where the magic happens in terms of making all these capture process easy. Because it's not just a phone app, it's a step-by-step guide that walks your team member through every shot. It even has training videos built in. It tells you which rooms to capture, how to move through the space, and shows you in real time whether you're getting good captures. You don't have to be an expert in photography or videography to do this. Real-time previews let you see what the tour looks like as you're building it, and if a shot isn't right, retakes are as simple as clicking a button. You just do it all over again. No rescheduling, no calling anyone, no sending a photographer out there to do a retake or reshoot, just you and the app. So start to finish, the capture experience is designed to be seamless. Your on-site team member can capture all the spaces that they need and come out the other end with a professional, quality virtual tour. All right. Let's see Tour Builder One in action. With one press of a button, you can see the gimbal does all the work in capturing that panoramic scene. Look at the gimbal doing an auto-rotation with the iPhone attached to it. That's all they're doing. It takes 36 shots to do a full panoramic scene. Then, when you're done, you just move your tripod to various spots in the space to create a walking path in your virtual tour. These are the arrows that you see in the virtual tour. It's the equivalent of putting your tripod down, and it's really that simple. That's it. You're letting the gimbal do all the work. You're pressing a button, getting out of the shot, and let the gimbal do all the work. Then you move it to another location, do it all over again. It's really that simple. Okay. So-I'm showing you how easy it is to do the capture process with the gimbal and the tripod and the iPhone and the app. But the next question is, how good are these tours exactly? Are we trading ease of use with quality? Well, let's take a look. This is what a finished tour looks like. This is a short-form video of an actual virtual tour, but I want to show you what it looks like. All right. I'm not going to go through the whole thing. It takes 45 seconds or so. But I really just want to show you how good the quality of these captures are. This is a finished tour captured with an iPhone, a gimbal, and a tripod, sent through the Tour Builder app. And this is the final stitched version of the tour. I think you could agree with me that it looks pretty good. That's the magic of Tour Builder One. We make the capture process easy without sacrificing quality. All right, and there's more. Tour Builder isn't just a capture tool. Every tour you publish comes with a full suite of features built for how multifamily leasing actually works. So for example, we have Tour Builder Connect, which is a live-guided virtual tours that your leasing team can walk a prospect through a unit or a property remotely in real time. It's great for out-of-market renters or if you have prospects that have multiple decision-makers, like roommates, for example. Tour Builder Clips is our AI-generated short-form videos. You just saw a sample of it with the capture from Tour Builder One. They're short-form videos and GIFs, and it's available for all your completed tours. So the content you capture keeps working for you across social, email follow-ups, and other advertising that you do really without extra effort. Tour Builder Insights is super important because these are actionable data analytics and reporting, and you can see what kind of engagement and performance your tour is doing. You can see which spaces renters are looking at, which units they're looking at, and it's real intelligence that's going to be very valuable for you. And then finally, Tour Builder Sync. These are our integrations that connects your tours across different platforms. So your tour can be syndicated to your preferred marketing channel with really no heavy lift on your end. So as you can see, Tour Builder is built for multifamily leasing. It's not just adapted from any other industry. We built this from scratch specifically for multifamily, and that matters a lot. Okay, so finally, why Tour Builder One? Let me just bring this back to you in terms of what matters to your team and your communities. Well, renters expect immersive tours. That is consumer behavior, that's consumer expectation right now. They want to see immersive tours of the property and especially the actual unit they're considering. And Tour Builder One lets you deliver both those tours, property and unit level, without a big production budget. It drives real results that result in higher engagement, better conversion, more leases from higher intent leads. We talked about all those conversion rates because what's happening is these prospects are basically pre-qualifying themselves when they're putting themselves, doing a walkthrough of actual units. So when they actually engage with a property, they already know what they want, and inversely, they already know what they don't want. And also it solves the unit turnover problem. Capture every unit as it becomes available, put it in as the last item in your punch list, and just keep your content aligned with what's actually on the market, what's available. And then it supports your whole leasing cycle. Lease-ups, renovations, ongoing marketing. Not just a one-time shoot. It's going to be ongoing, but it's because it's self-capture, it's just easier to do that. And it enables something really valuable for leasing teams, faster follow-ups with a link to the exact unit a prospect asked about. So not just sending them a floor plan or sending them a photo. You can actually send them a link to the actual unit they visited. And that's, in my mind, a leasing superpower that translates into more leases, higher conversions. So that in a nutshell is Tour Builder One. I hope you can see why we're excited about it. I'm excited, and I hope you are, too. So just in terms of next steps, here's where I want to leave you. If anything you saw today resonated with you, the best next step is to visit the Tour Builder One webpage. You can snap the QR code. It's going to take you to the Tour Builder One webpage. All the product info are in there. There's an FAQ, and you can get in touch with us to learn more or get a demo. So feel free to snap the QR code and learn more about Tour Builder One. And then finally, we have three amazing sessions coming up as part of our Marketing Summer Camp series. So we're holding these Marketing Summer Camps, obviously, this summer with virtual sessions in June, July, and August. These are 30-minute sessions on visuals, budgets, and search. The June 23rd session on Extreme Makeover: Transforming Your Digital Presence will heavily focus on visual media and websites, which I will be leading, so you don't want to miss that. So I really just want to thank you for your time. I hope you find this helpful. And please don't hesitate to reach out to us if you have any questions. We think that Tour Builder One is a perfect solution for doing self-capture of property and unit-level tours using a device that people are very familiar with, letting the gimbal do all the capture work, resulting in this high-quality, professional-looking content. So thank you so much. On behalf of LVP Media, RentCafe, Reach by RentCafe, and Yardi, I thank you.