- CRM IQ is a one-stop shop for the entire resident and prospect lifecycle. (upbeat music) - Once we started with CRM IQ, it was like bang, all of our problems were fixed in an instant, and that was a huge help for us. - Where CRM IQ really elevated is its friendliness. It's much more user friendly, it's a much nicer software. The dashboards really make reporting without having to run a report much easier. The other thing that I like about CRM IQ is the Activities dashboard and how you can see everything about a resident right there all in one place. You don't have to go somewhere else looking for information. If you wanna see account history, if you wanna see lease, everything that you might wanna see about a resident is literally right there in that screen. - All of your conversations, everything that happened on that prospect or that resident, you click on the Communication Log, and it's right there and it pops up on the side versus having to navigate to multiple screens to find it within that resident's record, and where in the past you're always trying to click, where is that at on this screen again? It's actually almost too easy to find it. - The ability to seamlessly go dashboard to dashboard or use the Comm Hub and communicate, everything is a one-stop shop and I don't have to think about it. - I love all the different dashboards. I think that it more concisely populates the information in a user-friendly, more readable way. I think that that's extremely helpful. I love the Renewals dashboard. I use that one almost daily. It takes the customer experience and makes it almost a fun journey for both sides, and we really do enjoy that. (upbeat music)