Yardi Reports 43% Growth in RentCafe Adoption in 2016


Property marketing software that provides marketing, leasing and resident retention tools for multifamily industry sees rapid gains

SANTA BARBARA, Calif., March 2, 2017 — Yardi® continues to see wide adoption of RentCafe®, a powerful property marketing, leasing and resident services platform. RentCafe helps property marketers attract prospects, convert leads and retain renters using innovative features that include dynamic property websites, convenient resident portals and advanced SEO and SEM capabilities.

“RENTCafé demonstrated measurable success in 2016, reaching a milestone of four million residential units,” said Patrick Lawler, director of RentCafe product development at Yardi. “We have nearly 23,000 properties live on the platform, and $12 billion in payments were processed through RENTCafé last year.”

In addition to an influx of new clients, the past twelve months showed a rise in the overall number of online leases and electronic payments executed.

Specifically, RentCafe saw the following gains in 2016:

  • Platform adoption increased 43%
  • Incoming leads escalated 66%
  • Online leasing rose by 80%
  • Online payments grew by 85%

“Yardi’s development team is innovative and nimble, allowing us to respond quickly to industry trends and customer demands so that our clients can be at the forefront of multifamily technology,” added Lawler, citing a client list of industry leaders like The Bozzuto Group, Pinnacle and Windsor Communities. “Marketplace adoption and our clients’ successes are the gratifying results of our efforts. Recent highlights reported by brands using RentCafe include a 34% lead conversion rate and a 20% increase in the time spent on the property website.”

Initially developed for the market-rate multifamily space, RENTCafé options are now available for the single family, affordable, student, senior, condo, military housing and self storage market segments as well.

RentCafe is part of the Yardi Marketing Suite™, a complete mobile system that supports the entire prospect and resident lifecycle. It offers a combined range of solutions, services and integration that can’t be found elsewhere in the industry through a single vendor.

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About Yardi

Yardi® develops and supports industry-leading investment and property management software for all types and sizes of residential and commercial real estate companies. Established in 1984, Yardi is based in Santa Barbara, Calif., and serves clients worldwide. For more information, visit www.yardi.com.