RentCafe CRM Adoption Grows 116% in Less Than One Year


Yardi’s customer relationship management software for property managers sees rapid client gains

SANTA BARBARA, Calif., June 19, 2017 — Client adoption numbers reveal that RentCafe® CRM™ use at the unit level increased 116% between June 2016 and May 2017. The mobile customer relationship management software by Yardi is designed to help property managers turn leads into leases, improve retention and optimize marketing performance.

With RentCafe CRM, clients can manage both prospect and resident events to provide expert customer service throughout the renter lifecycle. Smart marketing automation tools automate repetitive tasks, track user behavior and deliver targeted marketing to convert more leads.

One significant driver behind this growth has been the addition of new features, including:

  • Chat leads. Track leads from all modern communication types, like calls, emails, website requests, text messages and chat windows.
  • Triggered text responses. Respond to text inquiries from prospects instantly with preset replies for specials, pet policies, availability and more.
  • Automated next step reminders. Send follow-up emails to online applicants if they do not complete the next step of the leasing process within a predefined time frame.
  • Timed lease renewals. Automate tiered renewal communications that offer residents better rates the earlier they renew to lock in forecasted revenue.

“RentCafe CRM gives clients total visibility into their leasing offices,” said Terri Dowen, senior vice president of sales for Yardi. “Powerful reporting and analytics – including marketing spend, lead scoring, employee performance and more – help users increase marketing efficiency and eliminate missed leasing opportunities.”

Join a webinar to learn how you can close more leases with RentCafe CRM and the Yardi Marketing Suite.

About Yardi
Yardi® develops and supports industry-leading investment and property management software for all types and sizes of residential and commercial real estate companies. Established in 1984, Yardi is based in Santa Barbara, Calif., and serves clients worldwide. For more information, visit