search_icon support_icon globe_icon
Talk to sales

Yardi Matrix report highlights encouraging U.S. self storage sector trends

Stabilizing demand, rents and capital markets position industry for long-term growth

SANTA BARBARA, CALIF., Sept. 19, 2025 – Advertised asking rates in the U.S. self storage sector posted their highest growth in almost three years in August 2025, one of several positive trends outlined in a new national report from Yardi® Matrix.

Self storage building

“Asking rates and demand trends continued to show signs of stabilization in August,” the report notes, with national advertised rate growth of 0.3% exceeding the 0.1% recorded in July. Twenty-two of the 30 Yardi Matrix top metros showed stronger annual rate growth in August than in July.

As Yardi Matrix presented at SSA Fall and describes in this report, self storage is “a sector in transition, with demand stabilizing, supply growth slowing and capital markets beginning to recover.” While some markets remain overbuilt following a supply surge in 2023-24, “transaction activity and pricing are rebounding as cap rates and rents stabilize, and competition for acquisitions is intensifying amid strong capital flows and investor interest.”

Overall, the report adds, “the industry is positioned for gradual recovery and long-term growth, though performance will vary by market.”

Read more in the Yardi Matrix National Self Storage Report for September 2025, which draws from 3,004 properties in various stages of development and 31,524 completed facility operational profiles.

Yardi Matrix offers the industry’s most comprehensive market intelligence tool for investment professionals, equity investors, lenders and property managers who underwrite and manage investments in commercial real estate. Yardi Matrix covers multifamily, single-family rentals/ build to rent, affordable housing, student housing, self storage, office, industrial, retail and vacant land property types. Email [email protected], call (480) 663-1149 or visit yardimatrix.com to learn more.

About Yardi

Yardi® develops industry-leading software for all types and sizes of real estate companies across the world. With more than 10,000 employees, Yardi is working with our clients to drive significant innovation in the real estate industry. For more information on how Yardi is Energized for Tomorrow, visit yardi.com.