Fresh Property Group Consolidates Residential for Rent Operations on Yardi

Residential for rent company embraces next generation technology platform to boost resident experience and returns across UK and Ireland

LONDON, Sept. 10, 2020 – Market-leading residential for rent manager Fresh Property
Group has chosen cloud-based technology by Yardi® to manage its 20,000+ unit student,
build to rent and co-living portfolio.  

Using Yardi, the company will gain complete visibility of portfolio performance
across its properties. It will implement Yardi
Voyager® for property management and accounting as well as ancillary
products to fully connect the resident lifecycle and maximise returns. With £1.6
billion assets under management, Fresh will eliminate a number of disparate
systems thanks to Yardi’s single connected platform.

Fresh will achieve marketing automation with Yardi’s RentCafe® Suite. It
includes RentCafe®  for property marketing, website optimisation,
online leasing and resident services; RentCafe® CRM Flex
for prospect management and flexibility to handle workflows for multiple lease
types; and MyCafé
by RentCafe®, a white-label app that provides a full range of
resident services plus community engagement.

“Our focus on exceptional resident experience will be enhanced by
Yardi’s RentCafe functionality. Our residents will be able to download
the MyCafé app, which will reflect our upcoming brand refresh, to give
them one-touch access to a full range of bespoke services. It will also help
our property teams provide an unrivalled level of community engagement,” said Jane
Crouch, COO of Fresh Property Group.

“Yardi’s comprehensive marketing solutions were a pivotal draw in our
decision. RentCafe will give us the ability to offer booking journeys
which will improve engagement, increase leads and ultimately fill buildings
quicker,” continued Crouch.

Fresh will also adopt Yardi® Job Cost
for project cost control, Yardi® Procure to
Pay to streamline procurement and vendor managment, and a facility
management solution for maintenance management and mobile inspections.

“We are delighted to welcome Fresh
Property Group as our latest client in the UK. Our RentCafe platform has
been designed to meet the needs of the student and residential markets,
providing greater operational flexibility and enabling our clients to provide a
better experience for their residents, while improving operational efficiencies,”
said Neal Gemassmer, vice president of international for Yardi.

About Fresh Property
Group

With 20,000+ units under management acoss 66 schemes in UK and Ireland,
Fresh Property Group maximises the net operating position and value of assets
whilst providing residents with an exceptional living experience. From
pre-mobilisation to day-to-day operational management, Fresh drives value to
the asset by working collaboratively and providing professional end-to-end
services. freshpg.com

About Yardi

Yardi® develops and supports industry-leading investment and property
management software for all types and sizes of real estate companies.
Established in 1984, Yardi is based in Santa Barbara, Calif., and serves
clients worldwide from offices in Australia, Asia, the Middle East, Europe and
North America. For more information, visit yardi.co.uk.