Point2 Implements National Real Property Data Syndication and Co-Marketing Programs with 17 MLSs and Associations


10 CRMLS member organizations, two international associations part of rollout

San Diego, – July 26, 2011 – Point2 (www.Point2.com) today announced that it has completed the implementation of its national listing syndication and software co-marketing program, with 17 additional Multiple Listing Service (MLS) organizations and associations, including 10 California Regional MLS, Inc. (CRMLS – www.crmls.org) member organizations and two international associations, in Mexico and the Dominican Republic.

All 17 organizations have begun to syndicate member listings across Point2’s network of approximately 60 consumer real estate portals, search engines and classified and auction sites, with complete control and choice over data distribution, at the MLS, broker, and agent levels, down to a listing by listing basis.

Highly intuitive, individual Point2 Account dashboards will enable brokers and agents to control listing syndication and view standard online traffic reports, free of charge.

Also through their Point2 Accounts, users can now subscribe to the Point2 Agent and Point2 Site Builder real estate marketing and lead management platforms, giving them the benefits of direct data uploads from their MLS to their Point2 website, as well as access to advanced online traffic reports and lead management tools, to help maximize conversion.

“We welcome our new partners to the Point2 network and we look forward to helping them and their members to derive the benefits of syndication,” said Saul Klein, senior vice president, Point2. “Through automated syndication of listings, the industry continues to make solid progress towards better management of property data distribution on the Web, data consistency, accuracy and timeliness.’

Point2’s New MLS and Association co-marketing partners include:

Amador County Association Of REALTORS® – CRMLS
Madera County Association Of REALTORS® – CRMLS
Lake County Association Of REALTORS® – CRMLS
Paradise Association Of REALTORS® – CRMLS
Chico Association Of REALTORS® – CRMLS
Tehama County Association Of REALTORS® – CRMLS
Oroville Association Of REALTORS® – CRMLS
Yosemite Gateway Association Of REALTORS® – CRMLS
Mariposa County Board Of REALTORS® – CRMLS
Merced County Association Of REALTORS® – CRMLS
Palm Springs Regional Association Of REALTORS®, CA
West Central Association Of REALTORS®, MI
Montcalm County Association Of REALTORS®, MI
Coastal Carolinas Association of REALTORS® MLS, SC
Huron Board Of REALTORS®, SD
Tallahassee Board Of REALTORS® Inc., FL
Marketing Inteligente SRL; MiVivienda, Dominican Republic
Mexican Association of Real Estate Professionals, A.C. (AMPI), Puerto Penasco Chapter, Mexico

The rollout also represents the final phase of the Point2 / CRMLS co-marketing initiative. Point2 announced the completion of phase one of the program, which covered 13 CRMLS member organizations, in February of this year.

For more information about Point2’s MLS and Associations solution, please visit www.listingsyndication.com.

About Point2

Point2 (www.Point2.com), a Yardi Systems Inc. (www.yardi.com) brand, provides inventory management and online marketing software solutions to the real estate and heavy equipment industries across 120 countries.

More information about Point2 can be found at www.Point2.com. For ongoing news about Point2, please visit www.point2.com/news.asp.

posted in Point2 Agent Press Releases, Point2 Press Releases, PR Index by point2